Head of Sales & Marketing - £50k+OTE

The Role:

The Head of Sales & Marketing role is a pivotal position within Root Digital and the first hire into our Commercial team. The Head of Sales & Marketing will be responsible for growth of the agency through prospecting clients, deciding our marketing direction and winning new business.

Key aspects of the role will include:

·        Proactively source new opportunities for the agency to pitch our Digital PR and Content Marketing capabilities

·        Keep information on clients and potential clients, including their pain-points, contact details, budgets, etc.

·        Generate information on potential clients including their own marketing performance using popular tools (Ahrefs, etc.) to help pitch why they should be using our service and how we can help them better compete in their marketplace using data to back-up recommendations.

·        Be our lead in all new sales conversations with clients including taking on inbound leads and referrals to the agency

·        Attend networking events and conferences to expand our visibility and research what’s working for other agencies that we could replicate/build on

·        Implement tools and software such as prospecting tools, automation and a CRM

·        Being an expert at navigating negotiations and contracts

·        Log ‘client win’ information and case study shares from competitors so we know who is paying for agency support and when contracts are likely to be up for renewal

·        Develop internal processes for identifying, prospecting and nurturing client relationships that others joining the commercial team can easily navigate

·        Research and strategize content for the company to produce marketing material to appeal to our target clients. This can include videos we should produce for social media, social media posts, blog articles, whitepapers, newsletter, etc.

·        Keep information on our key competitors to ensure our own value proposition continues to be market leading

·        Generate sales material and decks that build our clients core needs and concerns

·        Reporting to the agency CEO regularly on activity and performance across both sales and marketing

About you

·        Have a working knowledge of Digital PR, Content Marketing and SEO to better discuss with clients through sales and on-boarding

·        3+ years of working in agency sales, pitching for and winning contracts with average values over £100k.

·        Created marketing strategies and led content strategies that successfully developed leads and closed new business

·        Have an existing network we can build upon to develop new business

Benefits:

·        Basic salary of £50k + OTE

·        This role is completely remote (we always have been and always will be), offering you the flexibility to save time and money permanently from commuting to balance your life and time.

·        30 days annual leave (including bank holidays) + a day off for you birthday + a Christmas shut down period.

·        Our annual leave also increases the longer you're with the company (an extra day per year up to 5 extra).

·        Private healthcare is offered with subsidized Virgin gyms and various other benefits that you’ll receive when joining our company plan with Vitality (if desired).

·        Flexible working hours, with start times to suit you but also in-line with our team and clients operating hours.

About Us:

What sets us apart? We're one of the best-known digital PR agencies with local and global clients and have developed processes that are written about and featured in pretty much all major industry publications with awards to show for it.

Our performance is way beyond industry average, giving us numbers and case studies that many new clients would jump at the chance to take on.

We pride ourselves on our transparency as an agency and the thinking that goes into everything we do. Our team produce amazing results – no exaggeration – every week, but we also fail. We’ve been in the industry long-enough to expect both sides of the coin but we are constantly improving and that is why our client retention rate is sky-high.

We also ‘give a shit’ about our team, clients, freelancers, past relationships, etc. and that underpins our approach as a business and who we are on a daily basis.

As an agency, we started officially in 2019 and already work on some of the largest SEO & Digital PR retainers in the industry. As a small ambitious company, you will be part of a growing team and a core part of how we develop as a business. We work with a range of clients, creating a wide-range of diversified problems for us to solve.

Our company is focused on developing measurable returns to our clients and crafting some of the best content online to help them do so. Having already produced some of the most successful pieces of digital content, and with the ROIs to prove it, we want to continue pushing the boundaries of what makes good digital marketing. If you’ve got ideas on how we can do that, let’s chat.