Marketing Automation Architect

• 📍 Location: Remote (Australia-friendly hours)
• 💼 Employment Type: Full-time or part-time contract
• 💰 Rate: $15 – $20 (Negotiable)
• 📅 Start Date: Immediate

About The Role

We're looking for a B2B marketing automation architect, someone who lives and breathes systems, lead scoring, and smart workflows. You'll design and implement enterprise-level Account-Based Marketing (ABM) systems that supercharge how we generate leads, target accounts, and drive pipeline growth both for RoomStay, our hospitality platform, and our digital agency's enterprise clients.

This is not a follow-the-playbook kind of role. We want your expert perspective on what tools, frameworks, and automation architecture will deliver the best results, whether that's Clay, Apollo, Instantly, 6sense, or something we haven't discovered yet.

What You'll Do

You'll either build from scratch or audit and optimise existing systems, depending on the project.

If you're building from scratch

• Design and deploy complete enterprise ABM systems
• Create intelligent lead scoring models combining firmographic, technographic, and behavioural data
• Develop multi-channel orchestration workflows across email, LinkedIn, and more
• Build modular, reusable templates for rapid deployment across clients

If you're optimising existing setups

• Audit current systems to identify inefficiencies, data gaps, and missed opportunities
• Deliver gap analyses and recommend whether to rebuild or optimise
• Streamline integrations, scoring logic, and workflows for performance and scalability

In both cases, you'll own end-to-end automation flows from capture, enrichment, scoring, routing, engagement conversion with clear documentation and team training.

What Were Looking For

You are both a builder and an auditor. You know when to start fresh and when to optimise.

Core strengths we value:

• ABM expertise from 1:1 enterprise plays to 1:Many scaled programs
• Tool mastery: you've experimented, broken, and mastered modern B2B automation tools
• Data enrichment & scoring, you know how to build enrichment waterfalls and predictive scoring models
• Integration fluency APIs and workflow automation tools don't scare you
• AI awareness, you know when to let automation lead, and when human input still wins
• Strong diagnostic mindset, quickly spotting what's broken and how to fix it

Tools you might bring experience with:

Clay, Apollo, ZoomInfo, Clearbit, HubSpot, Marketo, Pardot, ActiveCampaign, 6sense, Demandbase, Terminus, Instantly, Smartlead, Lemlist, Outreach, SalesLoft, Make, Zapier, Bombora, G2, Salesforce, Pipedrive or anything better you can justify.

Deliverables

Depending on the project type, you'll deliver some or all of the following:

For new builds:

• Fully automated ABM system integrated with CRM
• Custom lead scoring and enrichment logic
• Reusable, modular workflow templates
• Tooling recommendations with cost-benefit analysis

For audits/optimisation:

• Comprehensive audit report and optimisation roadmap
• Implementation of high-impact fixes
• Benchmarking shows performance improvement

For all projects:

• Clear documentation, team training, and a best-practice playbook

Success Metrics

We'll measure success by impact, not hours.

• Lead quality: 80%+ ICP-fit accuracy
• Automation efficiency: 70%+ reduction in manual work
• Data coverage: 90%+ enrichment rate
• Scalability: Deployable systems for new clients within 2 weeks
• Pipeline impact: Noticeable lift in qualified opportunities

The Engagement

• Type: Contract (with potential for long-term collaboration)
• Style: Remote, flexible hours results > timesheets
• Compensation: Open to hourly or project-based proposals
• Start Date: Flexible

About Us

RoomStay is a hospitality platform transforming how hotels manage bookings and online distribution.

Our digital agency partners with leading B2B companies to build scalable marketing and sales automation systems.

We were data-driven, tool-obsessed, and focused on building systems that don't just work, they scale.

Interview Process

• Loom review, we assess submissions
• Shortlist call (30 mins), deeper discussion with top candidates
• Final decision references & offer