Since our founding in June 2017 in Miami, Roofing Marketing Pros has become a distinguished leader in advertising and lead generation for the roofing industry. With our strategic focus, we have driven success for over 400 clients by generating over 175,000 inbound leads and appointments. Our mission is to empower 1,000 home improvement companies by enhancing their growth and profitability through targeted marketing solutions.

Role Overview:

We seek a seasoned paid media director with a proven track record in lead generation through Google and LSA platforms. This person must have experience previously working in a digital agency environment. This role is pivotal in overseeing and enhancing our paid advertising efforts across various digital channels to drive lead generation for our sales team and clients. The ideal candidate is a strategic thinker with substantial experience in digital marketing, particularly in paid advertising and team management.

Key Responsibilities:

- Lead Generation Strategy: Develop and implement robust marketing strategies focused on lead generation through Google Ads

- Campaign Management: Oversee all aspects of campaign setup, monitoring, optimization, and reporting to ensure maximum ROI and effectiveness.

- Team Leadership: Manage and lead the marketing team, ensuring high performance, ongoing professional development, and alignment with company goals.

- Analytics and Reporting: Analyze campaign performance and generate detailed reports that measure success and guide future marketing strategies.

- Budget Management: Efficiently allocate and manage budgets across various campaigns and platforms to maximize impact.

- Client Interaction: Work closely with clients to understand their specific needs and adjust campaigns accordingly to achieve the best results.

- Innovation: Stay abreast of the latest trends and technologies in digital marketing to keep our strategies at the forefront of the industry.

Requirements:

- Proven experience as a PPC Director or similar role with a focus on digital marketing and lead generation.

-Must have proven marketing B2B lead generation experience. The primary objective for this role is to drive opportunities for our sales team.

- Expert knowledge of Google advertising platforms, with a demonstrated track record of driving successful lead generation campaigns.

- Strong leadership skills with experience managing and motivating a team of marketing professionals.

- Excellent analytical skills with the ability to turn data into actionable insights.

- Exceptional communication and interpersonal skills, capable of fostering strong relationships both internally and with clients.

What We Offer:

- A key role at a leading digital marketing agency specializing in the roofing and home improvement industry.

- The opportunity to directly impact the growth and success of both our company and our clients.

- A dynamic and innovative work environment that values creativity and hard work.

- Competitive salary with bonus potential based on performance.

- Comprehensive benefits package, including health, dental, and vision insurance.

- Opportunities for professional growth and advancement.

On May 15th, we are rebranding to Contractor Marketing Pros and will be offering our services to all contractors. This person will play a key role in building our PPC department and offering the PPC product to different verticals.

Performance Bonuses: Up to $40,000–$60,000/year (paid quarterly