Marketing Data Analyst

Company Overview:

Roof Maxx thrives on dynamism and innovation, cultivating a culture deeply rooted in sustainability, creativity, and empowering our employees. As pioneers in our industry, we cherish our dedicated remote team and prioritize internal growth. Our ethos emphasizes transparent communication, collaborative idea-sharing, and a steadfast dedication to ethical business practices. Committed to social responsibility, we take pride in our Giving Pledge, a collaboration between Roof Maxx and the Dave Thomas Foundation for Adoption, to donate a portion of our profits toward finding permanent homes for foster children, exemplifying our commitment to community enrichment.

If you're ready to be part of our dynamic team and make a difference, we invite you to apply today!

Overview:

We are seeking a highly analytical and strategic Marketing Data Analyst to join our marketing team and drive performance measurement, campaign optimization, and data-informed decision-making. This role will serve as a key partner to marketing leadership, helping unlock insights that guide growth strategies across all marketing channels. You’ll be responsible for reporting, forecasting, and deep-dive analysis while owning the integrity of digital tracking and performance measurement systems.

Key Responsibilities

Data & Performance Analysis

- Collect, clean, and analyze marketing data from media platforms & partners, APIs, Google Analytics, and CRM platforms.

- Design and maintain dashboards and reports to monitor KPIs and marketing funnel performance.

- Partner with marketing & finance for campaign and channel forecasting; monitor results against projections and recommend optimizations.

- Maintain tracking infrastructure and ensure measurement accuracy.

-Play integral role in integration and enhancements across Roof Maxx Connect, HubSpot, media mix modeling.

- A/B tests and multivariate experiments to improve conversion rates and campaign ROI.

- Surface data-driven recommendations to enhance lead generation, customer journey path, and dealer development optimization.

Strategic Insights & Stakeholder Support

- Translate complex data into actionable insights, presenting findings to key stakeholders.

- Partner with stakeholders to define marketing KPIs, create measurement plans, and drive continuous improvement.

- Support ad-hoc analysis to inform campaign strategy and business planning.

Requirements:

• 3–5 years of experience in marketing analytics, digital analytics, or performance marketing.
• High-level proficiency in HubSpot, especially in reporting, lead flows, and lifecycle tracking.
• Proven experience analyzing and optimizing large-scale media spend (8 figures annually).
• Strong ability to build custom dashboards in tools such as Tableau, Power BI, Looker, or equivalent.
• Advanced Excel or Google Sheets skills (pivot tables, lookup functions, modeling).
• Proficient in Google Analytics, Google Tag Manager, and UTM strategy.
• Solid understanding of performance metrics including CPL, CAC, ROAS, and MQL-to-SQL funnel analysis.
• Strong communication skills with the ability to simplify complex data for non-technical stakeholders.
• Experience with SQL for querying large datasets.
• Familiarity with attribution modeling and media mix modeling.