Digital Marketing and Public Relations Executive

Job Description

• Plan and execute integrated marketing campaigns across social media, email, and web.
• Manage content strategy and publishing across platforms (LinkedIn, Instagram, X, Facebook).
• Run paid ad campaigns (Google, Meta, LinkedIn) with a strong ROI focus.
• Optimize SEO for the Romanspage website and Coursademia platform.
• Drive awareness and conversion for Romanspage’s service lines and digital courses.
• Build public perception and credibility through media outreach and partnerships.
• Draft and distribute press releases, success stories, newsletters, and blogs.
• Secure media features and speaking opportunities for the brand and team leads.
• Support thought leadership positioning through campaigns, LinkedIn posts, and interviews.
• Write compelling copy for social, email, blogs, website, and promotional materials.
• Work with the design team to produce creatives that reflect the brand voice.
• Develop messaging that appeals to our diverse audiences: SMEs, jobseekers, learners, and donors.

Qualifications

• First degree in marketing, Communications, or a related field.
• Minimum 3 years of proven experience in digital marketing and/or PR.
• Excellent writing, communication, and campaign execution skills.
• Ability to work independently and manage multiple projects.
• Passion for youth empowerment, training, and brand storytelling.
• Good use of Canva, Buffer/Hootsuite, Mailchimp, Meta Ads Manager, Google Analytics, WordPress
• Familiarity with SEO tools (SEMrush, Ubersuggest), CRM platforms, and video editing is a plus

Additional Information

KPIs to Track Success

• Monthly increase in social media reach and engagement
• Lead conversion rate from digital campaigns
• Media mentions and PR placements secured quarterly
• Growth in traffic and signups on Coursademia
• Quality leads and inquiries for HR/SME services

What We Offer:

• Hybrid work model and performance-based flexibility
• Opportunity to contribute to meaningful projects that shape talent development in Africa
• Salary between N150,000 to N200,000 monthly
• Involvement in high-visibility campaigns and events
• Room for growth and creative ownership