Social Media Manager

Role Description

Rollback Ally is seeking a creative and results-driven Social Media Manager to support a U.S.-based law firm in building a strong digital presence. This full-time remote role requires expertise in content creation, audience engagement, and brand development. The Social Media Manager will be responsible for developing and executing content strategies, managing multiple social media platforms, and tracking performance metrics to optimize engagement. The ideal candidate should have a strong understanding of digital marketing trends, excellent communication skills, and the ability to work independently in a fast-paced environment. A B2+ or C1 English level is required for this position.

💼 Position: Social Media Manager

📍 Location: 100% Remote (Must reside in Colombia)

🕒 Schedule: Full-time, Monday to Friday, US Calendar, EST Hours

Responsibilities

• Develop and implement social media strategies tailored to the legal industry.
• Create, curate, and publish high-quality content (graphics, videos, articles, and more).
• Manage the firm’s presence on platforms like LinkedIn, Instagram, Facebook, and Twitter.
• Engage with followers, respond to comments/messages, and foster client relationships.
• Track and analyze social media performance metrics, providing insights for improvement.
• Stay up to date with social media trends and legal marketing best practices.
• Coordinate with the legal team to ensure messaging aligns with the firm’s brand and goals.

Qualifications

• Fully bilingual (English & Spanish) – strong written and verbal communication skills.
• 3+ years of experience in social media management (preferably in professional services).
• Proven ability to create engaging and visually appealing content.
• Experience managing multiple social media accounts and using analytics tools.
• Strong understanding of brand identity, audience engagement, and digital marketing.
• Ability to work independently and meet deadlines in a remote setting.