Manager, Social Media Marketing

Description

The Company

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, award-winning innovation, and global community of passionate brand advocates.

At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

Rodan + Fields is seeking a strategic and creative Social Media Manager to own and elevate the brand’s organic social presence across social channels. This role will be responsible for driving strategy, content creation, community management and reporting across all organic social channels.

The ideal candidate is a results-driven, proactive self-starter who thrives in a fast-paced environment, understands social-first storytelling and is passionate about building authentic brand love through social. They will bring fresh ideas, identify opportunities to innovate and consistently push R+F’s organic presence to the next level.

This role is highly cross-functional and will play a critical role in shaping how Rodan + Fields shows up on social to inspire, engage and connect with consumers.

Key Responsibilities

Social Strategy + Execution

• Own and lead the organic social media strategy across Instagram, TikTok and Facebook, ensuring alignment with brand priorities, campaigns and launches.
• Lead and manage the social agency relationship, holding them accountable to scope of work, KPIs, timelines and brand excellence.
• Work with the social agency to manage and execute day-to-day social planning, editorial calendar, content briefing, copy direction, approvals and publishing.
• Lead photoshoots and content creation from strategy through execution, ensuring assets are social-first, on-brand and engaging.
• Identify trends, cultural moments and platform innovations to drive relevance and engagement.
• Manage any personalities (brand spokespersons or influencer partners) and any specific owned social activations i.e., Lives, etc.
• Collaborate and Partner across brand marketing team with brand, creative, PR and influencer teams to deliver cohesive storytelling across key brand milestones/moments, tentpole activations, new innovation and touchpoints

Community Management + Advocacy

• Oversee community management, including monitoring, engaging and responding to comments/messages in a brand-right voice.
• Develop and implement strategies to deepen community connections and foster meaningful advocacy.
• Amplify user-generated content and elevate consumer voices to strengthen brand love.
• Monitor conversations to identify reputational risks and opportunities to proactively join cultural conversations.

Analytics + Performance

• Define and track KPIs to measure success across reach, engagement, sentiment, growth and share of voice.
• Work with agency to build and maintain reporting dashboards, translating performance data into actionable insights.
• Conduct competitive benchmarking and social listening to identify whitespace opportunities.
• Continuously optimize strategy and execution to meet and exceed KPIs.

Leadership + Collaboration

• Collaborate closely with cross-functional partners to ensure social strategy aligns with brand and business goals.
• Act as an internal social media expert and thought leader, sharing best practices and emerging trends with stakeholders.
• Potential to mentor or manage a junior team member as the social team evolves.

Qualifications

• Bachelor's Degree and a minimum of 8 years of related experience; or a Master’s degree and 5 years experience; or a PhD with 3 years experience; or equivalent experience.
• Manage organic social channels for a consumer brand ideally in beauty, wellness or lifestyle.
• Proven track record of growing engagement, reach and brand affinity through social.
• Experience leading photoshoots and content creation from concept through delivery.
• Strong understanding of platform best practices and cultural/social trends across all social platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Skilled in analytics, with experience using social media management tools (Sprinklr, Sprout, or similar) and Google Analytics.
• Exceptional copywriting, storytelling and communication skills with a keen eye for detail.
• Highly collaborative, proactive and solutions-oriented, with the ability to thrive in a fast-moving environment.

Diversity at Rodan + Fields:

Rodan + Fields is an equal opportunity employer that champions diversity, inclusion, and equality for all. We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team. Join our team; we know it will be a life-changing experience!

Benefits (U.S.)

• Annual bonus opportunity
• Paid company holidays
• Accrued paid vacation time
• Paid time off for maternity leave
• Paid time off for parental leave
• Paid time off for volunteering
• Comprehensive health coverage including medical, dental, and vision
• Company Contribution to personal Health Savings Account
• Retirement Savings Plans with matching company contribution
• Monthly allotment of R+F products
• Fitness reimbursement
• Tuition reimbursement
• Employee Assistance Program (EAP)

Salary Range: $89,600 - $145,000

The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, to geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields’ total compensation package for employees.