Manager, Influencer Marketing & PR

Description

The Company

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, award-winning innovation, and global community of passionate brand advocates.

At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

Rodan + Fields is seeking a dynamic and strategic Manager, Influencer Marketing & PR to elevate the brand profile, grow awareness across earned channels and strengthen our cultural presence through influencers, PR and events. This role will be responsible for owning the day-to-day execution of influencer, PR and event strategies, managing our agency partners and ensuring impactful delivery against business objectives.

The ideal candidate is both strategic and hands-on who is a natural storyteller who thrives at building authentic relationships, has a strong understanding of the influencer and media landscape and knows how to bring brand moments to life through execution.

Key Responsibilities

Influencer & PR

• Own strategy execution for all influencer and PR activity across brand campaigns, product innovation, and cultural tentpoles.
• Manage the day-to-day relationship with agency partners, ensuring delivery against scope of work, KPIs and brand standards.
• Lead influencer content briefs/development and partnerships to generate authentic brand advocacy and drive EMV
• Co partner with agency to develop strategies to drive full funnel influencer strategies against key brand priorities, moments and innovation
• Lead the execution of influencer seeding programs
• Develop, manage and execute product launch communications including press releases, PR mailers/kits and event activations in partnership with agency.
• Cultivate relationships with beauty, lifestyle and trade media, as well as key influencers, to elevate R+F’s reputation as the #1 Female Dermatologist-Founded Brand
• Monitor media, influencer and cultural trends to keep R+F integrated in relevant conversations and ahead of the curve.
• Partner cross-functionally with Brand Marketing, Social and Creative to build integrated 360-degree marketing plans.
• Measure, analyze and report on campaign and coverage performance, including EMV, media impressions, sentiment and ROI.

Events & Activations

• Plan and execute press events, influencer activations and brand experiences (IRL and virtual) from concept through execution with agency.
• Own internal alignment and communications for all events, ensuring smooth coordination across stakeholders.
• Manage spokesperson programs, including dermatologist partners, in collaboration with agency.

Internal Communications

• Support Leadership Team and HR on internal communications initiatives, including memos, presentations and employee updates to reinforce company priorities and milestones.
• Collaborate on corporate events and product launches with communications materials and messaging support.
• Assist with crisis and issues communications in partnership with leadership.

Qualifications

• Bachelor's Degree and a minimum of 8 years of related experience; or a Master’s degree and 5 years experience; or a PhD with 3 years experience; or equivalent experience.
• Experience in influencer marketing, PR or brand communications, ideally in beauty, wellness or consumer lifestyle.
• Proven track record in managing agencies and executing PR and influencer campaigns that drive measurable results.
• Passionate about beauty, wellness and cultural trends with a pulse on the evolving influencer and media landscape.
• Exceptional writing, communication and presentation skills.
• Highly organized, detail-oriented and proactive with the ability to manage multiple priorities.
• Collaborative team player who thrives in a fast-paced, entrepreneurial environment
• Knowledge of dermatology/skincare category is a plus.

Diversity at Rodan + Fields:

Rodan + Fields is an equal opportunity employer that champions diversity, inclusion, and equality for all. We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team. Join our team; we know it will be a life-changing experience!

Benefits (U.S.)

• Annual bonus opportunity
• Paid company holidays
• Accrued paid vacation time
• Paid time off for maternity leave
• Paid time off for parental leave
• Paid time off for volunteering
• Comprehensive health coverage including medical, dental, and vision
• Company Contribution to personal Health Savings Account
• Retirement Savings Plans with matching company contribution
• Monthly allotment of R+F products
• Fitness reimbursement
• Tuition reimbursement
• Employee Assistance Program (EAP)

Salary Range: $89,600 - $145,000

The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, to geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields’ total compensation package for employees.