Rocky Talkie is seeking a strategic leader to serve as our Director of Marketing & eCommerce. This is a critical executive role with full ownership over our direct-to-consumer (DTC) revenue, brand strategy, and digital experience. You’ll set the vision for growth across performance marketing, retention, site experience, and content strategy with a hands-on approach.

We’re a fast-growing outdoor brand with deep roots in the mountain community and a passionate customer base. We are looking for someone who will expand upon our informative, honest, and community-centered approach to marketing at Rocky Talkie, and help bring our products to new customers. You’ll guide and scale the marketing and ecommerce function with an entrepreneurial mindset, balancing big-picture thinking with day-to-day implementation.

Requirements

Own and drive the entire DTC funnel, from traffic to conversion to retention
Lead brand growth with innovative, cross-channel marketing strategies that elevate visibility and engagement
Steward and evolve the Rocky Talkie brand as we grow and expand into new customer segments and geographic markets
Guide strategy and execution across performance and retention marketing, lifecycle, user experience, content, and storytelling
Oversee the ecommerce roadmap, managing Shopify and the integrated tech stack
Build, mentor, and scale a nimble team while collaborating cross-functionally across product, operations, and customer experience
Translate data into insights, and insights into action

Remote (Strong preference for candidates located in the Front Range of Colorado, ideally near Denver)

What we are looking for

A proven marketing and ecommerce leader with 8+ years of experience, including leadership roles in DTC brands
Deep expertise in growth marketing, retention, and ecommerce operations
Equally comfortable setting vision and executing - from building strategy decks to writing briefs to QA'ing a campaign launch
Analytical, creative, and customer-obsessed
Success working in fast-paced, resource-constrained environments
Passionate about the outdoors and excited by the opportunity to shape the future of an authentic backcountry brand

About Rocky Talkie

Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, we have launched multiple best-in-class products in the adventure sports industry. We are committed to making easy-to-use, high-performance products for the backcountry. Rocky Talkie has a rapidly growing base of happy customers in the USA and Canada. We design our products to help people in extreme conditions, and our radios have been adopted for use in a wide variety of outdoor activities and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers.

At Rocky Talkie, we’re driven by the belief that better communication in the backcountry can save lives. As part of this mission, we donate $2 per radio sold to search and rescue teams around the country, supporting those who help keep outdoor communities safe.

Benefits