Founded in 1932, Rocky Brands designs, develops, and manufactures premium outdoor footwear. Today, the Rocky Brands portfolio consist of a diverse range of footwear brands including The Original Muck Boot Company, XTRATUF, Durango, Ranger, Rocky & Georgia Boot.

Our brands are grounded in community, and we are constantly inspired by those that wear our products. We are on the lookout for someone to join our UK based team, to help nurture and grow our incredible communities internationally.

The ideal candidate is passionate about the outdoors, with a strong knowledge of the ever-evolving social media landscape. This role will be an important connection between each of brands and their communities, helping to build awareness and affinity for each of the Rocky Brands.

Essential Duties and Responsibilities

Organic Social Media

Current brands - The Original Muck Boot Co, XTRATUF & Durango (with scope to extend to additional brands in the portfolio)

Own day-to-day oversight of brand social channels and monitor campaign goals
Creation and management of social media content calendars for each of the Rocky Brands
Development of the Rocky Brands portfolio social media presence internationally, working with the brand teams based in the USA.
Working with distributor and agency partners to align content calendars with goals and objectives.

Content Creation

Ideas and concepts for content (new product releases / events / social media trends)
Working with design team / photographers / videographers to create assets for social (Adobe CC experience is a plus but not required)

Community Management

Main point of contact for inbound international community related enquiries across social media platforms (e.g. Instagram DMs and Facebook messages)
Responding to consumer queries via social media platforms and working with relevant customer service teams where applicable

Collaborations

Working with brand ambassadors, brand partners and retailers to create collaborative content
Working with influencers (in partnership with PR agencies) for paid collaborations and seeding product
Collaborate from cross functional teams to help maintain a unified marketing effort between Marketing, Sales, Ecommerce, and agency partners
Sourcing and identifying prospect brand opportunities

Reporting & Analytics

Monthly social media reports for each brand
Analyzing campaigns, creating and presenting campaign reports as required

Photoshoots

Attending and assisting on seasonal photoshoots, as well as creating ‘behind the scenes’ and social content

Paid Media

Where applicable, working with media agencies to provide content (previous experience running paid ads is beneficial but not required)

Events

Attending brand and distributor events (where required) to create content (predominately UK events, occasional international events)

About You

Passion and understanding of outdoor / footwear industry and trends
Flexible self-starter able to juggle multiple projects at a time
2-4 years social media experience, with a focus on community management, social media campaigns and content creation
Strong knowledge and confident use of social media platforms (Instagram, Facebook, Pinterest & LinkedIn), digital landscape and trends
Willingness to travel to events (weekend and overseas travel occasionally required)
Excellent communication, written and presentation skills, ability to communicate at all levels
Confident use of social media advertising platforms (e.g. Ads Manager) is a plus
Experience with Adobe CC (photo and video editing, graphic design) is a plus

What you will get from Rocky Brands

• A discretionary bonus scheme, based on company performance
• A pension scheme with Scottish Widows
• 25 days holiday per year, plus up to 8 UK bank holidays
• Product discounts for personal and gift use