Retention Marketing Manager

Your Impact

● Shape the Product Strategy: Define and execute the product strategy aligned with business goals,

ensuring our platform continues to lead the automotive education market

● Uncover User Insights: Conduct comprehensive market research to identify industry trends, customer

needs, and competitive advantages

● Own the Product Roadmap: Develop and maintain a clear product roadmap with prioritized features,

timelines, and measurable milestones

● Optimize User Experience: Analyze customer feedback, usage patterns, and performance metrics to

continuously refine and enhance our platform

● Drive customer retention by designing data-driven, customer-centric marketing strategies.

● Develop a deep understanding of user personas, define the right messaging, and determine optimal

communication frequency.

● Identify effective engagement models through compelling messaging, strategic marketing, and

performance analysis.

Lead account-based marketing (ABM) and B2B marketing initiatives to improve adoption and

retention.

● Remove bottlenecks across the customer journey and ensure smooth cross-functional execution.

● Design and implement scalable processes that strengthen customer engagement and drive long-term

What skills do you need?

● Rich experience as a Product Manager, preferably in EdTech or high-growth product-based startups.

● Technical fluency that enables you to engage meaningfully in design discussions and make informed

trade-off decisions

● Experience in designing campaigns that improve user engagement, reduce churn, and increase

loyalty.

● Comfort with retention metrics (DAU/MAU, churn rate, NPS, CLV, engagement rates).

● Proven track record in creating product roadmaps and managing development processes from concept

to completion

● Strong marketing fundamentals and customer engagement expertise

● Hands-on experience with digital marketing and CRM platforms (e.g., MoEngage, CleverTap, HubSpot,

Klaviyo)

● Data-driven approach to problem-solving, decision-making, and feature prioritization

● Passion for technology, education, and the automotive sector

Why choose a career at RockED?

• Work closely with the leadership team of a high-growth startup and gain firsthand exposure to decision-making that shapes the future of corporate learning in the automotive industry.
• Remote-first flexibility with an immersive onboarding at our Bangalore HQ to help you build strong connections from day one.
• Quarterly in-person meetups with company-sponsored travel and stay—designed to align, celebrate wins, and spark new ideas.
• Direct mentorship from leaders with proven track records at global powerhouses like Adobe, Microsoft, and SIXT.
• Truly global collaboration across the US, India, and Germany, giving you the chance to broaden your perspective and impact at scale.