Rock Energy Systems is seeking a skilled Web Developer / WordPress & E-Commerce Specialist to manage, improve, and grow the web presence for multiple Rock Energy Systems brands. This role will be responsible for building and maintaining high-performing websites, improving user experience, integrating forms and lead-generation tools, supporting SEO strategy, improving visibility in AI-powered search tools, and developing e-commerce functionality across our brand portfolio.

The ideal candidate is both technical and marketing-minded: someone who can build clean, reliable websites while also understanding conversion rates, search visibility, analytics, customer experience, brand consistency, SEO, and emerging AI search behaviors such as LLM visibility, answer engine optimization, and generative engine optimization (GEO).

Key Responsibilities

Website Development & Maintenance

Develop, maintain, and improve WordPress websites for multiple Rock Energy Systems brands. Build responsive, mobile-friendly pages and templates using WordPress, HTML, CSS, JavaScript, PHP, page builders, and custom themes or plugins as needed.

WordPress Management

Manage WordPress core, theme, and plugin updates; troubleshoot issues; improve site speed; maintain site security; and ensure sites remain stable, backed up, and scalable.

Forms & Lead Integration

Build and maintain website forms, quote request forms, warranty forms, dealer/customer inquiry forms, and other lead capture tools. Integrate forms with email systems, CRM platforms, marketing automation tools, spreadsheets, or internal workflows.

SEO, AI Search & Website Performance

Support technical SEO, on-page SEO, metadata, URL structure, schema markup, redirects, internal linking, page speed, image optimization, and search-friendly content formatting. Improve website visibility across traditional search engines and AI-powered discovery tools by supporting structured content, answer engine optimization, LLM visibility, and generative engine optimization (GEO). Monitor site health and recommend improvements to increase organic visibility, AI search discoverability, and conversions.

E-Commerce Development

Build, maintain, and improve e-commerce functionality, including product pages, shopping carts, checkout flows, payment integrations, product catalogs, shipping/tax configuration, and conversion optimization.

Analytics & Reporting

Set up and manage Google Analytics, Google Search Console, Tag Manager, conversion tracking, heatmaps, and other reporting tools. Provide regular insights on website traffic, lead volume, conversion rates, SEO performance, and user behavior.

Brand & Content Support

Work with marketing, sales, product, and leadership teams to create landing pages, campaign pages, product pages, blog layouts, dealer resources, and other digital assets that support business goals.

Vendor & Platform Coordination

Coordinate with hosting providers, software vendors, plugin providers, outside agencies, and internal stakeholders to resolve website issues and complete digital projects efficiently.

Required Qualifications

3+ years of professional web development experience, preferably with WordPress-heavy environments.

Strong experience with:

WordPress development and administration

HTML, CSS, JavaScript, and PHP

Responsive/mobile-first website development

WordPress themes, plugins, custom fields, and page builders

Form tools and third-party integrations

SEO best practices and technical SEO fundamentals

AI search optimization, LLM visibility, answer engine optimization, or generative engine optimization (GEO)

Website performance optimization

Google Analytics, Google Search Console, and Tag Manager

Basic image optimization and web asset preparation

Cross-browser and mobile testing

Website backups, security, and troubleshooting

Preferred Qualifications:

WooCommerce and Shopify

CRM integrations

Email marketing integrations

Product catalog management

Schema markup

Landing page optimization

Ideal Candidate Profile:

The right candidate is organized, proactive, detail-oriented, and comfortable owning the technical health of multiple websites. They can communicate with non-technical team members, explain tradeoffs clearly, and turn business goals into functional web experiences.

They should be comfortable balancing day-to-day website updates with larger strategic projects such as redesigns, e-commerce improvements, SEO growth, and lead-generation optimization.

Success Measures

Improved website speed, stability, and uptime

Increased qualified leads from website forms

Improved organic search performance

Higher conversion rates on product and landing pages

Reliable e-commerce functionality

Faster turnaround on website updates

Consistent brand presentation across all websites

Cleaner analytics and better digital reporting

Benefits

Health, dental, and vision insurance

Paid time off and holidays