Korean Marketing Manager

OB OVERVIEW

As the Marketing Manager for Roborock's washing machine product line in South Korea, you will be responsible for developing and executing comprehensive marketing strategies that include public relations, social media management, and KOL collaboration. Your primary goal is to enhance brand awareness and drive market share growth. This role requires a dynamic individual with proven expertise in integrated marketing, a deep understanding of the Korean market, and the ability to work in a fast-paced environment.

RESPONSIBILITIES

• Develop and implement integrated marketing strategies across PR, social media, and KOL partnerships to strengthen the brand's presence in the Korean market.
• Manage official social media accounts, creating and publishing diverse content formats such as videos, graphics, and UGC to increase engagement and brand visibility.
• Possess a certain level of resources in mainstream Korean media, including mass, technology, and home appliance sectors, and continue to build and maintain relationships with media and KOLs in Korea to ensure positive brand coverage and drive brand promotion.
• Establish and maintain relationships with media outlets, journalists, and KOLs to secure positive coverage and foster brand advocacy.
• Plan and execute local events, including product launches, press events, and offline promotional activities, ensuring effective delivery of brand messages.
• Conduct market research to analyze trends, consumer behavior, and competitive dynamics, and provide actionable insights.
• Handle PR crisis management, collaborating with internal teams to create and execute effective communication strategies.
• Oversee and coordinate with external agencies to ensure timely and high-quality execution of campaigns.
• Monitor and evaluate campaign performance using KPIs such as engagement rate, ROI, and follower growth, and recommend improvements for optimization.

QUALIFICATIONS & EXPERIENCES

• Bachelor's degree or higher in Marketing, Public Relations, or a related field.
• Minimum of 3 years of relevant marketing experience in the Korean market, preferably in home appliances or technology industries.
• Native fluency in Korean, with strong proficiency in English or Mandarin for business communication.
• Proven ability to develop and execute successful marketing campaigns, with a strong track record in PR, social media, or KOL collaboration.
• Deep understanding of the Korean media landscape, social media platforms, and consumer behaviors.
• Strong organizational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Self-motivated, innovative, and adaptable, with excellent interpersonal skills and a collaborative mindset.

WORK ENVIRONMENT

• Location: Seoul, Korea
• Occasional travel for industry events or company meetings may be required.

职位概述

作为石头科技洗衣机产品线在韩国的营销经理，您将负责制定和执行全面的营销策略，包括公共关系、社交媒体管理和KOL合作。您的主要目标是提升品牌知名度并推动市场份额的增长。该职位需要一位在整合营销领域有丰富经验、对韩国市场有深入了解、能够适应快节奏工作的专业人士。

工作内容

• 制定并实施覆盖公关、社交媒体及KOL合作的整合营销策略，强化品牌在韩国市场的影响力。
• 管理官方社交媒体账号，创作并发布多样化的内容形式（如视频、图文、用户生成内容）以提高用户参与度和品牌曝光度。
• 具备一定的韩国主流大众/科技/家电等类型媒体资源积累，持续建立并维护在韩媒体及KOL关系，确保品牌的正面报道并推动品牌推广。
• 策划并执行本地活动，包括新品发布会、媒体活动及线下推广活动，确保品牌信息有效传递。
• 进行市场调研，分析趋势、消费者行为和竞争动态，提供可执行的见解。
• 处理公关危机，与内部团队协作制定并执行有效的沟通策略。
• 管理并协调外部代理机构，确保营销活动按时高质量完成。
• 监测并评估活动表现，通过参与率、ROI及粉丝增长等关键指标优化活动效果。

任职要求

• 市场营销、公共关系或相关领域本科及以上学历。
• 至少3年韩国市场相关营销经验，有家电或技术类行业经验者优先。
• 韩语为母语，且具有流利的英语或中文商务沟通能力。
• 具备制定并执行成功营销活动的能力，拥有公关、社交媒体或KOL合作的成功案例。
• 深入了解韩国的媒体环境、社交媒体平台及消费者行为习惯。
• 具有优秀的组织能力，能同时管理多个项目并关注细节。
• 自驱力强，善于创新和适应变化，具备出色的沟通能力和团队合作精神。

工作地点与差旅

• 韩国首尔
• 可能需要偶尔参加在外地的行业活动或公司会议