Vice President of CRM and Marketing Technology

VP Of CRM and Marketing Technology

6 month long contract - potential to convert to full time

EST ONLY

Summary:

We are seeking a hands-on, data-driven Vice President of CRM with deep experience in CRM strategy, implementation, and optimization—particularly within Salesforce Marketing Cloud environments. This role is ideal for a strategic leader who is equally comfortable diving into SQL as they are leading teams and collaborating cross-functionally. The ideal candidate brings a strong analytical mindset and a proven ability to lead CRM transformation in evolving, fast-paced environments.

Key Responsibilities:

• Lead the optimization and deployment of Salesforce Marketing Cloud and a newly implemented Customer Data Platform (CDP).
• Drive and support multichannel marketing initiatives with a strong focus on data and performance.
• Query, analyze, and manipulate large datasets to generate insights that inform campaign and CRM strategy.
• Write SQL to extract, segment, and interpret data for both technical and non-technical stakeholders.
• Launch new platform functionalities, including SMS and other outbound communication tools.
• Manage and develop a fully remote CRM team:
• 2 CRM Managers
• 1 Operations Manager with 3–4 direct reports
• Partner closely with the VP of Insights and cross-functional teams across marketing, product, and data.

Qualifications:

• Proven track record implementing and deploying CRM systems (Salesforce preferred).
• Strong command of data analytics, SQL, and marketing technology.
• Experience with CDP tools, especially during the implementation and optimization phases.
• Deep familiarity with Salesforce Marketing Cloud, including automation, segmentation, and personalization.
• Demonstrated ability to lead and scale teams in a remote and dynamic work environment.
• Experience launching new CRM capabilities (e.g., SMS) is highly desirable.
• Self-starter with the ability to provide structure and leadership in an evolving CRM environment.

Contract Talent The salary range for this position is 70/hr to 80/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit https://roberthalf.gobenefits.net/ for more information