SFMC Marketing Automation Specialist

We are looking for a skilled SFMC Marketing Automation Specialist to join our team in Arlington, Virginia. This long-term contract position requires expertise in Salesforce Marketing Cloud and a strong background in marketing automation. The ideal candidate will play a key role in managing automated campaigns, maintaining data integrity, and ensuring seamless integration across marketing platforms.

Responsibilities:
• Oversee the migration and implementation of a new marketing automation platform, ensuring data and functionality transfer smoothly.
• Collaborate with sales and other teams to collect requirements and design effective marketing automation solutions.
• Monitor and resolve database issues, including automated data synchronization and data extensions.
• Organize and maintain lists, assets, and workflows within the marketing automation platform.
• Integrate Salesforce Marketing Cloud with other tools to maintain data consistency and streamline workflows.
• Troubleshoot and resolve system errors to optimize platform performance.
• Develop and execute automated campaigns, customer journeys, and lead scoring strategies within the marketing automation system.
• Design, test, and deploy dashboards, interfaces, and integrations in collaboration with internal stakeholders.
• Build and manage analytics dashboards to track marketing performance and campaign success.
• Train marketing teams on platform usage and best practices to enhance operational efficiency.
• Bachelor’s degree in Marketing, Business Administration, IT, Computer Science, or a related field, or equivalent experience.
• At least 5 years of experience as a Salesforce Marketing Cloud Administrator with proven implementation and integration success.
• In-depth knowledge of Salesforce and its integration capabilities with various marketing technologies.
• Proficiency in managing complex data environments and maintaining data accuracy across platforms.
• Strong problem-solving skills to address technical issues related to Salesforce Marketing Cloud.
• Exceptional communication abilities to collaborate with stakeholders effectively.
• Experience with Google Analytics and other MarTech tools such as Demandbase, On24, and Qualtrics.
• Familiarity with agile methodologies and tools like Aha or Confluence.
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