Senior Marketing and Brand Specialist

The Company

Our client is a highly regarded, established Melbourne business with a rich heritage and a strong presence across the premium hospitality, retail and lifestyle sectors.

The Role

Reporting directly to the CEO, the Senior Marketing and Brand Specialist will play a pivotal role in shaping brand direction, delivering engaging campaigns and driving commercial growth.

Working alongside an internal graphic designer and external agency partners, you will combine creative thinking with strategic execution, bringing fresh ideas while preserving the authenticity and heritage of an established brand.

Key Responsibilities

• Lead brand development initiatives, creative direction and integrated marketing campaigns.
• Develop and execute marketing strategies across digital, social, retail, e-commerce and traditional channels.
• Oversee campaign calendars, product launches, promotional activity and brand partnerships.
• Manage website content, digital performance, paid media and customer engagement initiatives.
• Collaborate with designers and suppliers on packaging, creative assets and brand collateral.
• Manage external agencies, marketing budgets and campaign performance.
• Analyse consumer trends and marketing insights to identify opportunities for growth.
• Partner with senior leadership to challenge existing approaches and elevate the brand's market presence.

Your Profile

We are looking for a passionate, energetic and commercially minded marketer who brings:

• Experience in brand management, integrated marketing or a senior marketing role, ideally within retail, hospitality, lifestyle or FMCG.
• A strong creative mindset with a passion for storytelling, design and brand development.
• Experience managing digital campaigns, external agencies and marketing budgets.
• Excellent organisational skills and the ability to manage multiple projects.
• A collaborative, proactive approach with the confidence to challenge ideas and influence stakeholders.
• A genuine enthusiasm for building brands and delivering exceptional customer experiences.

What's on Offer?

• Multiple site locations to work from.
• Hybrid flexibility with two days working from home.
• Direct exposure to the CEO and senior leadership team.
• Genuine ownership of creative initiatives and brand evolution.
• A supportive environment that values innovation, collaboration and fresh thinking.

Apply Today

If this sounds like the right opportunity for you, we'd love to hear from you! Simply apply with your up-to-date CV in Microsoft Word format (.doc or .docx).

Reference Number: 06810-0013527746CIS

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