Marketing Operations Specialist

Salary: $35.00 to $40.00 hourly

Description

We are looking for a skilled Marketing Operations Specialist to join our client's team for a long-term contract position, fully remote. You will play a key role in executing and optimizing digital marketing campaigns using cutting-edge tools and strategies. If you have a strong technical background and a passion for driving impactful marketing initiatives, we encourage you to apply.

Responsibilities

• Design and implement marketing campaigns using automation platforms such as Braze, Hubspot, or Marketo.
• Create and optimize logic flows to ensure seamless campaign execution and engagement.
• Conduct A/B testing to analyze performance and refine marketing strategies.
• Perform thorough quality assurance checks to guarantee error-free campaign deployments.
• Collaborate with cross-functional teams to manage projects efficiently and meet deadlines.
• Provide insights and analytics using tools like Google Ads, Facebook Insights, and Bing.
• Develop and execute plans to enhance brand awareness through blogging, advertisements, and social media.
• Monitor and manage content within CMS and CRM platforms to ensure consistency and alignment.
• Utilize data-driven approaches to improve campaign planning and overall marketing effectiveness.

Requirements

• At least 3 years of experience in digital marketing or marketing operations.
• Proficiency in marketing automation platforms such as Braze, Hubspot, Marketo, or Mailchimp.
• Proficient knowledge of email HTML and Liquid code to create highly personalized emails
• Strong knowledge of A/B testing methodologies and implementation.
• Expertise in designing and optimizing logic flows in marketing platforms.
• Familiarity with quality assurance processes for marketing campaigns.
• Proven project management skills with the ability to coordinate across teams.
• Background in computer science, information technology, or a related field.
• Experience with analytics tools, CRM systems, and content management platforms.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

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