Marketing Analyst

We are seeking a Marketing Analyst to research market conditions and identify opportunities for product or service growth. This role focuses on analyzing trends, competitor strategies, and consumer behavior to support informed business decisions.

Responsibilities

• Forecast and track marketing and sales trends by analyzing collected data.
• Conduct research on consumer opinions and marketing strategies; collaborate with marketing professionals and data specialists.
• Develop and evaluate methods for collecting data (e.g., surveys, opinion polls, questionnaires) or leverage existing data sources.
• Gather and analyze competitor data, including pricing, sales, and marketing/distribution methods.
• Measure the effectiveness of marketing, advertising, and communication strategies.
• Recommend and implement processes for identifying advertising needs.
• Oversee survey design and guide trained interviewers.

Skills

• Strong verbal and written communication, negotiation, and interpersonal skills.
• Ability to work independently and manage time effectively.
• Knowledge of principles and methods for promoting and selling products or services.
• Familiarity with media production, communication, and distribution techniques.

Qualifications

• Bachelor’s degree in Marketing or related field (or equivalent experience).
• 5–7 years of relevant experience in market research or marketing analytics.

This position is fully remote, but must sit in California.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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