Email Marketing Manager

Salary: $47.50 to $55.00 hourly

Description

We are looking for an experienced Email Marketing Manager to join our team on a contract basis. In this role, you will play a key part in creating and optimizing email marketing campaigns to drive engagement and achieve business objectives. Based in Norwalk, Connecticut, this position requires expertise in email platforms, campaign analytics, and best practices in digital marketing.

Responsibilities

• Develop and execute email marketing campaigns that align with business goals and enhance brand visibility.
• Utilize platforms such as Marketo and Salesforce to manage campaigns and ensure seamless integration with CRM systems.
• Conduct A/B testing to optimize email performance and improve open and click-through rates.
• Analyze campaign data to identify trends and provide actionable insights for future strategies.
• Ensure email content adheres to best practices, maintaining brand consistency and high-quality standards.
• Collaborate with cross-functional teams to align email marketing efforts with broader marketing initiatives.
• Leverage tools like Adobe Dreamweaver to design and refine email templates.
• Monitor email deliverability metrics and troubleshoot issues with email service providers.
• Stay updated on industry trends and emerging technologies to enhance campaign effectiveness.

Requirements

• Proven experience with email marketing platforms such as Marketo, ExactTarget, or similar tools.
• Strong knowledge of CRM systems and their integration with email campaigns.
• Proficiency in A/B testing methodologies and campaign optimization techniques.
• Familiarity with email design tools like Adobe Dreamweaver.
• Analytical skills to interpret performance data and inform decision-making.
• In-depth understanding of email marketing best practices, including compliance and deliverability.
• Ability to plan and execute campaigns that build brand awareness and engagement.
• Excellent collaboration and communication skills to work effectively with diverse teams.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

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