Director of Digital Marketing

We’re seeking a strategic and hands-on Director of Omnichannel Marketing to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player/coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.

You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.

Key Responsibilities

• Lead and grow a high-performing omnichannel marketing team

• Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.

• Own message mapping to ensure consistent and cohesive communication across all touchpoints.

• Design and optimize customer journeys using 1P/3P data and CDPs (e.g., Segment, mParticle, Tealium).

• Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.

• Launch and expand presence across social media platform

• Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.

• Build and refine audience segmentation and lifecycle marketing strategies.

• Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.

• 7–10 years of experience in omnichannel or lifecycle marketing.

• Proven experience in HCP/physician marketing

• Led end-to-end campaigns across at least 3 channels including social, email, and SMS; exposure to search/video is a plus.

• Deep understanding of marketing automation and martech platforms.

• Experience with CDPs and using data to drive segmentation and personalization.

• Strong analytical mindset with experience in marketing reporting, dashboards, and attribution.

• Ability to translate data into actionable insights and communicate effectively with senior stakeholders.

Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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