Digital Marketing Specialist

NO C2C

Must have Pardot experience and be fluent in both English and Spanish or Portuguese

Robert Half has a client seeking a Digital Marketing Specialist who is bilingual in Spanish or Portuguese and has experience using Pardot. This is a contract opportunity that will go through May 2025 and can be done remotely.

Candidate must have Pardot experience and be fluent in both English and Spanish or Portuguese to support the client's Latin American market.

Key Responsibilities:

• Create and execute email marketing campaigns using Pardot, ensuring content is tailored to the Latin American audience.
• Utilize social media marketing strategies to drive engagement and support regional campaigns.
• Work closely within the CRM platform to manage customer data and analyze campaign performance metrics.
• Collaborate with the marketing team to develop culturally relevant content and strategies that resonate with the Latin American market.
• Adapt marketing efforts to align with the company’s tone, brand guidelines, and objectives.

Requirements:

• Fluency in Spanish or Portuguese is required.
• Hands-on experience with Pardot and other marketing automation tools.
• Strong expertise in email marketing and social media marketing strategies.
• Familiarity with CRM tools for campaign tracking and analysis (Salesforce experience preferred).
• Knowledge of the Latin American market, including cultural nuances and customer preferences.
• Excellent time management skills and ability to work in a deadline-driven environment.
• Bachelor’s degree in marketing, communications, or a related field.