Digital Marketing AI PMO Lead

Digital Marketing PMO Lead (AI Search & GEO)

Remote CST or EST ONLY

Summary

We are seeking a Digital Marketing PMO Lead to drive the launch and execution of a new AI Search and GEO function within a rapidly growing digital marketing organization. This role will partner closely with senior leadership to establish structure, governance, and delivery across multiple high-impact workstreams in a fast-paced, evolving environment.

This is a highly visible opportunity to build and scale a PMO function from the ground up, supporting AI-driven marketing initiatives while working cross-functionally with business units, analytics teams, agencies, and vendors. The ideal candidate thrives in complex environments, excels at stakeholder management, and brings a strong blend of PM discipline and digital marketing expertise.

Responsibilities

• Own end-to-end delivery across multiple digital marketing and AI-related workstreams
• Establish and lead PMO structure, governance, and execution processes
• Facilitate weekly standups, manage action logs, and maintain proactive risk registers
• Track KPIs and ensure delivery aligns with strategic objectives
• Build and deliver executive dashboards, monthly reporting, and quarterly readouts
• Serve as the primary interface across internal stakeholders, business units, and COEs
• Manage agency and vendor relationships, including onboarding and performance tracking
• Oversee budget tracking, resource allocation, and overall program performance
• Drive accountability and coordination across cross-functional teams
• Manage PM tools such as Asana and Monday.com to ensure execution visibility
• Ensure all workstreams are aligned with strategic roadmap and business priorities

Qualifications

• 7+ years of experience in PMO or Project Management, with strong delivery ownership
• Proven background in digital marketing (SEO, analytics, web, campaign execution)
• Experience managing cross-functional teams and influencing without direct authority
• Strong stakeholder management skills, including experience working with executive leadership
• Experience managing agency and vendor relationships in a delivery environment
• Ability to manage multiple concurrent workstreams in a fast-paced setting
• Strong experience with KPI tracking, reporting, and performance measurement
• Proficiency with project management tools such as Asana and/or Monday.com
• Familiarity with AI-driven marketing concepts (AEO, GEO, LLMs) is a plus
• Excellent communication, organization, and program leadership skills

The salary range for this position is 80/hr to 100/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit https://roberthalf.gobenefits.net/ f for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.