CRM and Email Marketing Manager

Robert Half Marketing and Creative has a client looking for a CRM and Email Marketing Manager to lead customer lifecycle marketing efforts for a long-term contract opportunity in Lakewood, Colorado. This role will shape and execute data-informed CRM and email strategies that strengthen engagement, improve retention, and support business growth across the customer journey. The ideal candidate brings strong experience with Salesforce and Pardot, along with the ability to turn campaign performance data into practical recommendations and measurable results.

Responsibilities:

• Design and manage CRM and email marketing programs that guide prospects and customers through each stage of the lifecycle.

• Partner with sales, product, and content teams to develop coordinated campaigns that improve engagement and increase conversion opportunities.

• Evaluate campaign data, customer behavior, and performance trends to identify insights and recommend optimization strategies.

• Administer Salesforce and Pardot environments, including campaign setup, workflow automation, lead nurturing, and triggered communications.

• Maintain reliable integration between CRM and related marketing platforms to support accurate data flow and efficient execution.

• Refine audience segmentation, personalization tactics, and journey mapping to deliver more relevant customer experiences.

• Prepare regular reporting on campaign outcomes, customer engagement, and contribution to pipeline performance.

• Ensure all CRM and email marketing activity aligns with applicable data privacy and compliance standards.

• Track emerging trends and best practices in marketing automation and CRM to enhance program effectiveness.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• At least 3 years of experience managing CRM or email marketing programs in a structured work environment.
• Hands-on expertise with Pardot (Marketing Cloud Account Engagement), Salesforce, or similar CRM and marketing automation platforms.
• Demonstrated success building automated campaigns that improve engagement, lead progression, and business results.
• Strong analytical skills with experience interpreting campaign metrics, creating reports, and optimizing performance based on data.
• Experience with segmentation, personalization, and customer journey planning in B2B or B2C marketing settings.
• Excellent communication and project coordination skills, with the ability to work effectively across multiple teams.
• Relevant platform certifications in Salesforce, Pardot, or marketing automation tools are preferred.
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