Senior Partner Marketing Manager (m/f/d)

About the Role at RobCo

RobCo is building the category of Autonomous Industrial Robotics and our partner ecosystem is a critical part of how we scale. We work with a growing network of system integrators, technology partners, resellers, and OEM partners across Europe and the US, and we are now building the marketing infrastructure to make those partnerships drive real pipeline.

The Role

As our first Senior Partner Marketing Manager, you will build the partner marketing function from scratch - co-defining the strategy with our VP of Marketing and owning the execution end-to-end. This is not a role where you hand off to someone else to implement. You design it, you build it, and you run it. If you need someone else to execute for you, this is not the right role. If you thrive on building something that doesn't exist yet, it might be exactly what you're looking for.

Your Responsibilities

Partner Marketing Strategy

• Co-develop and continuously refine RobCo's global partner marketing strategy together with the VP of Marketing and our Global Partner Director aligned with the partner tier structure owned by the Partner Management team
• Define a differentiated marketing approach per partner tier - Tier 1 partners receive a full co-marketing program; Tier 2 and Tier 3 partners receive scaled, asset-led support
• Translate the overall partner strategy into a concrete, executable marketing plan with clear milestones and KPIs

Partner Marketing Infrastructure & Tracking

• Build the infrastructure for partner marketing from the ground up: processes, templates, tracking mechanisms, and reporting frameworks
• Own the tracking of all partner marketing activities and their contribution to pipeline and revenue
• Develop and maintain a clear view of partner marketing performance across the ecosystem

Partner Marketing Guidelines, Content & Assets

• Develop partner marketing guidelines that ensure consistent positioning and messaging in line with RobCo's category leadership in Autonomous Industrial Robotics
• Create and manage co-marketing assets, content, and campaigns in close collaboration with partners - in both German and English depending on the partner
• Equip partners with the materials they need to go to market effectively on RobCo's behalf

Networking & Relationship Ownership

• Own the marketing relationship with partners across all tiers - from large international system integrators to smaller traditional German industrial firms
• Build strong working relationships directly with partner contacts, including partners who work exclusively in German
• Represent RobCo at partner events, industry meetups, and co-marketing activations

Cross-Functional Collaboration

• Work closely with the Global Partner Director and Partner Managers (Munich-based, with US expansion underway) to align marketing activities with partnership priorities and deal flow
• Collaborate with the broader Marketing team on messaging, content, and campaign integration
• Feed partner insights back into Marketing and Product to inform positioning and roadmap

We're Looking for Someone Who Has

• 4 - 6 years of experience in Partner Marketing, Channel Marketing, or a closely related B2B marketing role - ideally in a tech, SaaS, or industrial environment
• Proven experience building partner marketing programs, not just running them within an existing structure
• A strategic mindset combined with a strong hands-on execution drive - you are equally comfortable in a workshop defining strategy and in a spreadsheet tracking campaign performance
• Strong relationship skills across a diverse partner base - from global tech companies to small traditional German industrial firms
• Fluent in both German and English - you will work in both languages daily, and some of our most important partners work exclusively in German
• Experience with co-marketing, joint campaigns, and partner enablement materials
• A genuine interest in AI and how it applies to your own work - we actively use AI tools to move faster and expect our team to do the same
• Bonus: familiarity with the industrial automation, robotics, or Physical AI space

Why Join RobCo

The category of Autonomous Industrial Robotics is being defined right now, and our partner ecosystem is one of the key levers for how we scale across Europe and into the US. As the first person in this function, you will have a rare combination of strategic ownership and direct impact - building something from scratch that will matter at company scale.

• Own a function end-to-end from day one, with direct access to senior leadership
• Work at the intersection of Marketing, Sales, and Partnerships in a company at a category-defining moment
• Wellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriously
• Flexible working hours, a modern office, and - depending on the role - the option to work from home.
• Regular team events - from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.

About RobCo

Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to your use case, improves over time, and requires zero upfront investment through our Robotics-as-a-Service (RaaS) model.

We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. With $160M raised from investors including Lightspeed, Lingotto Innovation, and Sequoia, 200+ people globally, and 2.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our RobCo Bay Area Demo Lab in San Francisco.

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.