Growth Marketing Manager

Acquisition & Performance Manager / Growth Marketing Manager

Location: Remote within the US

Compensation: 130-140k /year

🌐 Robbins Research International

Robbins Research International, led by the iconic Tony Robbins, stands as the global leader in personal development and peak performance strategy. With an unwavering commitment to redefining and delivering extraordinary client experiences, our diverse product suite encompasses personal development, sales, digital products, and corporate seminars. From mastering mental conditioning and communication to excelling in business and personal achievement, our goal is to transform lives and make lasting impacts.

Job Overview

We are seeking a highly analytical and strategic Acquisition & Performance Manager to drive scalable and sustainable growth across all lead acquisition channels. This role focuses on lead generation, funnel optimization, paid and organic growth strategies, and continuous performance improvements to maximize customer acquisition and revenue.

As a key player in our Growth Marketing team, you will be responsible for optimizing paid media, scaling multi-channel acquisition efforts, and improving overall marketing efficiency. The ideal candidate thrives in a data-driven environment, understands conversion rate optimization (CRO), performance marketing, and growth experimentation, and has a track record of executing high-impact strategies.

KEY RESPONSIBILITIES

Acquisition & Lead Generation

• Own the strategy, execution, and optimization of multi-channel acquisition efforts (paid, organic, partnerships, affiliates).
• Manage and scale paid media campaigns across Meta, Google, YouTube, LinkedIn, and emerging platforms.
• Oversee SEO and organic growth strategies in collaboration with the content and SEO team.
• Develop partnerships, affiliate programs, and referral marketing strategies to diversify lead sources.

Funnel Optimization & CRO

• Lead A/B and multivariate testing across landing pages, ad creatives, and email sequences to maximize conversions.
• Conduct full-funnel analysis, identifying drop-off points and optimizing conversion pathways.
• Work closely with creative, content, and development teams to build high-performing landing pages and ad experiences.

Data, Reporting & Insights

• Track and analyze key performance metrics (CPL, ROAS, CAC, LTV, MQLs, SQLs) to optimize marketing spend.
• Use data-driven insights to refine acquisition strategies and allocate budgets effectively.
• Collaborate with analytics and sales teams to align marketing efforts with revenue and business goals.

Growth Experimentation & Special Initiatives

• Develop and execute growth experiments to identify new scalable opportunities for lead generation.
• Stay ahead of industry trends and test innovative marketing strategies to drive performance improvements.
• Work cross-functionally with product, sales, and content teams to align on business growth initiatives.

SUCCESS METRICS

• Increase high-quality leads across all acquisition channels (paid, organic, partnerships, email, etc.).
• Optimize and scale acquisition funnels to improve conversion rates and reduce cost per lead (CPL).
• Improve ROI across paid and organic channels through performance tracking and strategic refinements.
• Develop and execute growth experiments that uncover new, scalable marketing opportunities.
• Ensure data-driven decision-making through rigorous tracking, analytics, and performance insights.

Ideal Candidate Profile

• 5+ years of experience in growth marketing, performance marketing, or digital acquisition.
• Proven track record in scaling lead generation efforts profitably.
• Expertise in paid media management (Google, Meta, YouTube, LinkedIn).
• Strong analytical mindset with experience in data-driven decision-making and ROI optimization.
• Hands-on experience with CRO, funnel optimization, and A/B testing.
• Familiarity with CRM and analytics platforms (HubSpot, Marketo, Google Analytics, Looker, Tableau).
• Ability to think strategically and execute tactically, owning end-to-end growth campaigns.
• A self-starter with a test-and-learn mentality, willing to iterate quickly based on data.

🚀 APPLICATION INSTRUCTIONS 🚀

To be considered, please complete the following steps:

Application Steps

1. Click Apply and complete the application and candidate survey via Hireology.
2. Complete the SPARKHIRE video interview introducing yourself and sharing additional background on your experience: [https://hire.li/pykI5jMsVuCOUi2bo6Pet ]

About Robbins Research International, Inc.

Robbins Research International, Inc. empowers individuals and organizations to achieve extraordinary growth and success. We use a unique system of practical tools, proven models, and dynamic communication known as the Tony Robbins Success System.

Our scientifically proven approach creates lasting transformation and measurable results that have been documented for nearly five decades. These outcomes result from full immersion events, personal and group coaching, self-guided training tools, and exclusive support communities.

Tony Robbins is the world’s #1 life and business strategist, a 5-time New York Times #1 bestselling author, global entrepreneur, investor, philanthropist, and creator of the coaching industry as it is known today. He has empowered over 100 million people from 195 countries to enjoy greater success, purpose, and fulfillment in all areas of their lives.

Join us and be part of a mission-driven team dedicated to transforming lives.