Social Media Manager

Salary: £34,893 - £41,050 (dependent on experience)

Contract type: Temporary: Fixed Term Contract or Secondment

Hours: Full Time

Additional information: We are a 24/7 emergency service. You will occasionally be required to be part of the social media rota system which includes shifts between 9am-8pm (Monday to Friday) and some weekend working.

Location description: Home-based or Hybrid working arrangement

Interview date: w/c 5 May

Closing Date: 20-04-2025

Reference: 19276

We’re looking for a social media professional, particularly with experience in delivering organic social media, who can use their skills to support a wide variety of RNLI campaigns and appeals, from fundraising to water safety.

As a Social Media Manager, your focus will be to maximise opportunities across all RNLI social media channels by:

• Planning, developing and delivering innovative social media solutions, particularly for organic social
• Managing a busy, audience-led organic social media calendar, ensuring it aligns with the social media strategy and organisational objectives. You will work closely with our talented team of Social Media Executives to bring the calendar to life.
• Working with internal and external stakeholders to help shape and deliver paid campaigns.
• Working closely alongside our other Social Media Manager to align organic and paid plans
• Engaging with key audiences to encourage support and donations
• Supporting, coaching and delegating work to our Social Media Executives
• Proactively monitoring results and producing insightful reports and analysis

Please note that as part of the role you will also contribute to the team’s out-of-hours community management rota.

About you

To be considered for the Social Media Manager role you will have:

• Substantial experience in a communications or digital marketing team, with a focus on planning and delivering organic social media
• Strong organisational skills and the ability to manage and prioritise conflicting priorities
• A positive attitude with the ability to work in a fast-moving environment
• Creative ideas that translate into innovative and engaging social media solutions
• Good interpersonal skills and the ability to build relationships with both internal and external stakeholders to deliver results via social media
• An excellent eye for detail and experience of working with an established, multifaceted brand or organisation
• Knowledge and experience of the wider social media landscape, including best practice regarding the use of social media platforms and tools