Director, Integrated Marketing

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Director of Integrated Marketing, you are a visionary leader responsible for responsible for driving demand generation, accelerating sales pipeline and optimizing deal closure rates through effective field and partner marketing initiatives. You will act as a strategic connector—ensuring regional and functional marketing teams operate in sync, leveraging best practices, and executing against a cohesive, data-driven go-to-market strategy. The position reports to the VP, Global Brand and Media, and oversees field marketing, customer marketing, partner marketing, and analyst relations and public relations efforts, globally.

Responsibilities

• Strategic Leadership & Alignment

• Define and drive the integrated marketing strategy across Field, Customer, Partner, and Analyst Relations teams, ensuring alignment with business objectives and revenue goals.

• Act as a thought leader and advisor to field marketing, customer marketing, and partner marketing leads—helping refine their programs to optimize impact and ROI.

• Field Marketing Strategy & Sales Alignment

• Provide guidance to regional field marketing teams, ensuring they have the strategic direction, messaging frameworks, and resources to drive demand and pipeline impact.

• Collaborate with sales leadership to define regional marketing priorities, ABM initiatives, and event strategies.

• Customer Marketing & Advocacy Strategy

• Shape the global customer engagement strategy, ensuring customer marketing teams have a structured approach to drive retention, expansion, and advocacy.

• Champion customer storytelling, helping teams scale case studies, testimonials, and peer networking programs globally.

• Identify opportunities to leverage customer insights and success stories across marketing campaigns, sales enablement, and thought leadership.

• Partner Marketing Strategy

• Define the overall co-marketing and partner engagement strategy, ensuring alignment with channel and alliance growth objectives.

• Develop a strategic approach to enable, amplify, and measure the success of partner-driven marketing programs.

• Strengthen collaboration between Partner Marketing and Field Marketing to create seamless go-to-market execution.

• Analyst & Market Influence

• Lead strategic engagements with industry analysts (e.g., Gartner, Forrester, IDC), working closely with the AR team to improve perception and positioning.

• Develop and refine market messaging and competitive positioning to ensure the company is well represented in key industry reports and research.

• Provide strategic guidance on briefings, inquiries, and key report participation to enhance visibility and thought leadership.

Qualifications

Minimum Qualifications

• 10+ years of experience in B2B marketing, field marketing, or a related field, preferably in the tech, SaaS, or enterprise software industry.
• 5+ years of experience in field and events marketing
• Proven leadership experience, including managing global marketing teams and collaborating with cross-functional teams (sales, product, etc.).
• Experience in demand generation, field marketing, and partner marketing, with a strong understanding of how these functions contribute to pipeline acceleration.
• Strong analytical skills, with the ability to measure campaign performance, optimize marketing programs, and demonstrate ROI.
• Hands-on experience working with industry analysts (Gartner, Forrester, IDC) to influence market perception.
• Strong communication and storytelling skills, with the ability to translate complex data into compelling marketing narratives.

Preferred Qualifications

• Bachelor's degree in marketing, Communications, Business, or a related field; MBA preferred.
• Experience in a Private Equity-backed organization or fast-paced SaaS environment.

Travel Required

Up to 10%

What It’s Like To Work At Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum You Will

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.