Middle/Senior SEO specialist (Betting)

Job Description

• Development and implementation of an SEO strategy for gambling traffic (including FTD funnel)

• In-depth website audit (technical, content, backlink profile), identifying bottlenecks and implementing improvements )

• Building a semantic core (especially for keywords like "predictions", "bets", "bonuses", "bookmaker ratings", etc.)

• Optimizing existing content and creating new SEO landing pages (including evergreen content)

• Link-building strategy development: outreach, crowd, PBN, and grey-hat methods — welcomed if applied carefully

• Competitor analysis (including Legalbet, Ratingbet, Championat, Metaratings, etc.)

• Continuous monitoring of keyword positions, indexing, behavioral metrics, and conversions (up to FTD)

• Task management for editors, designers, and developers (via Asana)

• Regular SEO analytics and reporting focused on ROI

Qualifications

• 3+ years of experience as an SEO specialist including at least 1 year in betting / gambling / fintech / CPA / sports-related projects

• Deep knowledge of Google Search algorithms, penalties, filters, and recovery techniques

• Hands-on experience in building FTD funnels through SEO and directing traffic to affiliate sites

• Proficiency in working with structured data, meta tags, website architecture, and mobile performance

• Strong link-building experience: outreach, tiered links, crowd marketing, rented and permanent backlinks, and anchor strategy

• Ability to collaborate closely with editors, developers, and analysts

• English language knowledge

Additional Information

We offer:

• Global Flexibility: Embrace the freedom to work from anywhere in the world, with remote work options that let you craft the perfect work-life balance.
• Vacation: 20 working days.
• Paid sick leave
• Learning Coverage
• Team Building programs
• Mental Health Programs
• Sport coverage
• Medical insurance, dental coverage