Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Senior Director, Integrated Marketing is a senior leader accountable for developing and executing integrated marketing strategies and driving full-funnel performance across a portfolio of university partners — with an emphasis on the most complex, strategic, or high-growth relationships.

The Senior Director role requires strong executive presence as this position owns interactions with senior university stakeholders. The position collaborates closely with Partner Management, Research, Academic Services, Enrollment/Retention and marketing execution teams to ensure strategies are insight-led, partner-aligned, and operationally sound. In addition to portfolio accountability, the Senior Director influences segment-level strategies and cross-pod initiatives, ensuring that Integrated Marketing drives both partner outcomes and enterprise impact.

This leader manages a team of Integrated Marketing Managers to deliver excellence in execution, campaign performance, and partner engagement. Also, the role coaches and mentors other Integrated Marketing team members.

Reporting to a Vice President of Integrated Marketing, role success is measured not only through funnel KPIs (leads, applications, enrollments, revenue, LTV/CAC), but also through the Senior Director’s ability to operate in ambiguity, influence segment-level growth strategies and diverse stakeholders, develop talent, and drive cross-functional innovation across Risepoint's marketing ecosystem.

Key Duties And Responsibilities

ACCOUNT MANAGEMENT

Manage the performance for a portfolio of ~6-10 complex or high-value university partners
Serve as the senior marketing lead for assigned partners internally. Externally own partner-facing meetings with senior university stakeholders, often high stakes or difficult situations. Meeting topics may include but are not limited to: marketing capabilities, performance reviews, enrollment projections, product and marketing optimizations, and special projects/pilots.
Represent Integrated Marketing in strategic planning, negotiations and escalations with senior partner stakeholders.
Build strong relationships with internal leaders; build trusted relationships with executives across university partners to strengthen alignment and long-term collaboration. Support Partner Management with managing partner satisfaction.
Oversee new program launches to ensure strategic plans, quality execution and delivery against timeline.
On fee-for-service engagements, ensure team is managing the marketing-related budget throughout the statement of work. Manage efforts to fully deliver on SOW commitments.

PARTNER STRATEGY & GROWTH

Co-develop strategic account and segment plans with VP and Partner Management leadership
Lead development of full-funnel integrated marketing strategies for assigned partners; develop annual integrated marketing plans as required.
Shape segment-level marketing priorities based on deep understanding of market, students and competitive environment.
Provide strategic recommendations for portfolio expansion, whitespace opportunities, and growth levers; develop and track enrollment forecasts for new programs with insight into market opportunity, competitive landscape, and audience demand.
Serve as a thought partner to Partner Management and senior leadership on long-term growth initiatives.
Provide strategic guidance and partner-specific inputs for annual and quarterly marketing planning and budgeting.
Define partner-specific marketing priorities and investment focus in partnership with Partner Management; align resource allocation and executional focus with segment-level goals and partner-specific opportunity areas.

PERFORMANCE MANAGEMENT

Own and manage full-funnel performance across complex portfolios to ensure alignment with partner expectations and budget goals.
Drive performance-based action planning, including optimization recommendations and testing strategies in collaboration with channel teams and Partner Management..
Partner with Analytics to deliver executive-ready insights and narratives on performance trends and strategic implications.
Anticipate risks across multiple portfolios and proactively develop mitigation plans.
Monitor pipeline and ensure insights are translated into partner-facing performance updates and internal narratives.
Provide strategic input on budget shifts based on performance trends, partner priorities, and forecasted outcomes.
Lead key performance presentations with partners including but not limited to performance reviews.

INSIGHT DRIVEN STRATEGY

Leverage market, audience, and competitive insights to shape partner, segment-level and portfolio-wide marketing strategies.
Partner with Analytics, Research & Insights teams to identify growth opportunities, risks, and whitespace across multiple partners.
Translate research and data into executive-ready narratives that inform decisions at both partner and enterprise levels.
Collaborate with VP of IM Ops to integrate insights into playbooks, processes, and standard operating models across pods.
Oversee development of value props for new programs during launch process and maintenance of value props for existing programs.

BRANDING & STRATEGIC INITIATIVES

Collaborate with Brand Strategy and Creative teams on brand strategy development, creative concepts, testing, and go-to-market plan and execution.
Partner with Integrated Marketing Ops team to provide leadership on pilot projects and special initiatives for assigned partners including but not limited to: providing strategic guidance on planning and execution based on knowledge of assigned partners, informing internal and external stakeholders, and providing feedback on process and ideas for optimizations. Collaborate to ensure outcomes inform enterprise strategy.
Serve as a thought partner to VPs and the SVP of IM in providing ideas for innovations and optimizations in strategies, insights, tactics, etc. and shaping priorities and strategic investments.

TALENT DEVELOPMENT

Serve as a leadership role model across Integrated Marketing, fostering collaboration, accountability, and innovation.
Mentor and coach Directors, Managers, and Specialists; foster leadership capability within Integrated Marketing organization.
Coach and develop team members to build expertise, support career growth, and drive high performance through regular real-time feedback, 1:1s, quarterly check-ins and annual reviews.
Seek informal 360 feedback from colleagues and stakeholders for direct reports and formal 360-degree feedback when required.
Create development/growth plans with team members.
Support Integrated Marketing leadership in professional development activities.
Have an active leadership presence in Integrated Marketing team and other leadership-related meetings.
Solicit feedback regularly on management and leadership style from team, manager and colleagues.

Requirements & Qualifications

Bachelor’s degree in Business, Marketing or related field required; Master's degree (MBA) strongly preferred.
10-12+ years of progressive experience in integrated marketing, portfolio management, or brand management; agency or account management experience highly desirable.
Demonstrated success managing complex or high-growth portfolios.
Proven ability to influence executive-level stakeholders and lead partner-facing strategic conversations.
Demonstrated ability to synthesize insights into strategies for both partner and enterprise impact.
Success driving pilots, change initiatives, or innovation efforts that scaled.
Prior experience in higher education marketing, enrollment, or other mission-driven sectors highly desirable.
Proven ability to develop data-informed strategies and translate insights into measurable outcomes.
Strong leadership and team management skills, with a track record of developing high performing teams.
Excellent communication skills and ability to influence across levels, including external stakeholders.
Strong digital marketing fluency, including performance measurement, paid campaign strategy, and channel optimization.
Proficiency in MS Office (Excel and PowerPoint); experience with Salesforce, Tableau, or marketing analytics platforms a plus.
Must be eligible to work in U.S.
Fully remote, some travel may be required.

_Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws

_Risepoint Offers The Following Comprehensive Benefits