Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Responsibilities

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:

Digital & Paid Media Marketing
Lead Generation & Conversion Optimization
Brand & Creative Strategy, Execution & Optimization
Marketing Analytics & Performance Optimization
Cross-functional Collaboration

Job Summary

The Manager, Growth Marketing supports the execution of paid media and lead generation campaigns, ensuring alignment with strategic goals. They analyze marketing performance, optimize campaigns, and collaborate with internal teams to enhance digital marketing initiatives for Enterprise Partners to maximize ROI.

This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Description

Key Duties and Responsibilities

Growth Marketing Strategy & Execution:
Support execution and optimization of multi-channel marketing effort.
Digital Marketing & Performance Optimization:
Support performance management of multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.
Support creative and messaging efforts for paid media campaigns
Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
Team & Partnership Leadership
Work closely with stakeholders to ensure marketing campaigns align with business objectives
Budget & Forecasting
Track budget allocations and provide insights for optimization

Additional Position Responsibilities

Perform in accordance with Risepoint Policies
Perform other duties as assigned

Qualifications

Bachelor’s degree - Marketing, Business, related field

Master’s degree - MBA, Master’s in related field

3+ years’ experience managing and implementing digital and multi-channel marketing plans

Google Ads Certification

Meta (Facebook) Blueprint Certification

Paid Media Strategy

Lead Generation & Funnel Optimization

Marketing Analytics & Data

A/B Testing & Performance Optimization

Cross-functional Leadership

Budget Management

Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)

Communication & Presentation Skills

Google GA4

Salesforce Marketing Cloud

Project Management

_Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

_Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint Offers The Following Comprehensive Benefits