Paid Media Specialist, Facebook & Instagram Marketing (Part-time) (Contract)

This is a project-based, part-time contract with agency clients, which has the opportunity to transition to an ongoing role as the in-house Media Advertising expert for a growing agency.

Who are you? A trusted Meta Advertising expert who can run campaigns, optimize creative, and pivot amidst the nuanced, ever-changing environment of the Meta advertising platform. A huge plus if you have entrepreneurial drive, as you will start with taking ownership of a key client’s account, but the role could expand for the right person.

We aren’t looking for the ‘playbook optimized’ social media manager; we’re looking for someone who has been through it - the good, bad, viral, and algorithm failures and knows how to pivot, test out-of-the-box creative concepts, and shake it off quickly if things don’t go well.

Your first client requires a focused, performance-driven social media expert to review their existing program and optimize it for efficient ROI. This is a well-known subscription and entertainment-based company that is authentic, honest, and open to creative ideas outside of the ‘brand book’ box.

We’ve audited the account, we’ve assessed the opportunity (it’s big), and we now need YOU to be the official driver to:

Optimize: You will own campaign management, with an immediate opportunity to restructure campaigns, organize creative assets based on attribution windows, and improve core account elements. You’ll find that there are opportunities to optimize for the best-performing ads, reducing or removing lower-performing ones.

Start building: You’ll design new concepts (with input and production from the team) and improve upon existing creative elements. Do you have to be a designer? No, but you must know what works on Facebook and Instagram, and you have a keen eye for detail. You’ll focus on video, testimonials, and subscription-based messaging to test, optimize, and launch new ads.

Grow and scale: Once you’ve found your flow, we’ll work together to expand the budget and program to support reasonable and agreed-upon business goals. You’ll collaborate with in-house and client teams to implement new concepts and continue to test and learn.

This is a part-time contract role for a Paid Media Specialist primarily focused on in Facebook & Instagram Marketing to start - followed up TikTok, YouTube, and Google. Daily tasks include account management and optimization, analyzing campaign performance, launching new creative, developing a/b tests, and reporting on KPIs. The role also involves coordinating with internal teams and communicating campaign strategies and results to clients.

Qualifications:

• 3+ years of hands-on experience managing Meta Ads (Facebook & Instagram) with budgets of $50k+/month. Certification is a plus.
• Proven track record of improving ROAS and scaling profitable campaigns
• Strong analytical skills with expertise in Meta Ads Manager, Facebook Analytics, and attribution modeling
• Meticulous attention to detail in campaign setup, tracking, and optimization
• Deep understanding of Meta's algorithm, creative best practices, and platform updates
• Experience in briefing and collaborating with creative teams to produce high-performing ad content
• Excellent communication skills for client-facing interactions and internal collaboration
• Self-starter mentality who can work independently and take full ownership

Preferred Qualifications:

• D2C subscription business experience (retention campaigns, LTV optimization, subscription funnels, churn reduction)
• Media industry experience (content subscriptions, streaming services, digital publishing, etc.)
• Video creative expertise—understanding of what makes scroll-stopping video content on Meta
• Hands-on creative skills (copywriting, basic design, or video editing)
• Experience with UGC, testimonials, and social proof in ad creative
• Agency experience managing client accounts
• Familiarity with complementary platforms (Google Ads, TikTok, YouTube, etc.)
• Experience with creative testing tools (Foreplay, Motion, etc.)
• Analytics experience with conversion tracking, GTM management, and data management for audience onboarding and lookalike modeling.

Project terms:

20-40 hours, $50/hour

Possibility to extend, or bring on long-term with some perks, after the initial project is underway.

About Risehive: We are a small but mighty, results-focused agency working with high-growth startups across the U.S. You would have the opportunity to be our very first paid media hire and own this function.