Senior Director of Brand Marketing

About Rip Van

Rip Van is reimagining sweetness for a healthier world. With 50–80% less sugar than conventional treats and made with prebiotic fiber instead of sugar alcohols, our snacks tackle one of the biggest drivers of modern health issues — the fact that one-third of all sugar consumed comes from sweet snacks and desserts.

As sugar reduction and fiber fortification become two of the largest and most enduring global wellness trends, Rip Van is at the forefront of this shift in sweet snacking. We’ve built the largest better-for-you cookie platform in America, spanning 8 product lines and 9 manufacturing plants across four continents.

Our #1-ranked Wafels and Wafers — and an expanding portfolio of new products — are sold in 20,000+ stores including Whole Foods, Costco, Amazon, and soon nationally at Kroger and Target.

An owner-operated, founder-led company, Rip Van is building an iconic, purpose-driven brand — combining innovation, integrity, and scale to redefine what indulgence means for the next generation.

Role Overview:

• Location: USA, remote (New York City-area preferred, though not required, to facilitate frequent in-person collaboration with the leadership team).
• Hours: Full Time
• Reports to: CEO

Position Summary:

This is a once-in-a-career opportunity to define and lead the brand marketing function at a company with breakout momentum and a bold mission.

As the Sr. Director of Brand Marketing, you will shape how the world experiences the Rip Van brand — across every touchpoint. From strategy and campaign messaging to brand and retail activation, you’ll be the driving force behind our next phase of growth.

This role will own the core Brand Marketing vertical. Excluding dedicated ownership of Online Sales/Growth and Innovation, which are managed as separate functions within the organization.

You’ll work closely with the CEO and executive team, while building and mentoring a lean, high-performance marketing team. If you are highly creative, results-oriented and passionate about creating brands that matter, this role is an opportunity for you to leave your mark in the better-for-you space.

What you will do:

• Develop and implement the overall marketing strategy and annual brand plan, ensuring alignment with the company’s brand positioning and business objectives.
• Lead creation and execution of brand, communications (visual & messaging) and activation plans.
• Own brand positioning, ensuring consistency in tone, voice, content and overall messaging across all consumer and brand touch points. (packaging, sales materials, creative campaigns, website)
• Oversee the development and execution of integrated marketing campaigns across various channels including paid media, social, retail, influencer, and experiential
• Guide the development and executing of in-store and customer specific shopper marketing programs aligned with trade and promotional plans and in collaboration with the sales team.
• Create content and materials for customer sell-in (sales decks, calendars, case studies)
• Oversee field marketing, sampling strategy, and retail-level execution
• Lead company's knowledge and insights efforts. Conduct market research and analysis to identify consumer insights, cultural trends, and competitive opportunities to inform future marketing strategies and plans. Develop a deep understanding for the Rip Van consumer to build the emotional connection, build a community and elevate Rip Van into a lifestyle brand.
• Build, manage and mentor a high performing, highly engaged team (social, brand coordinator, field)
• Define and track key brand metrics (awareness, equity, in-market performance)
• Partner cross-functionally to ensure brand consistency and alignment across teams
• Represent Rip Van at conferences, trade shows, events, and key customer meetings, building and maintaining relationships with key stakeholders and industry influencers.
• Manage marketing budgets, allocate resources effectively, and ensure efficient and cost effective execution of marketing spend.
• Stay up-to-date with emerging technology, industry, category and consumer trends, and marketing best-practices to inform strategic priorities and gain a competitive edge in the better-for-you snack market.
• Identify and manage agency partners as needed.

What you bring:

• Proven success in building or scaling consumer brands, ideally in FMCG. Deep understanding of how a brand shows up across packaging, retail, and communications.
• Proven experience (5-7+ years) in marketing roles, preferably in the food beverage or consumer packaged goods industry. Experience in both large company and entrepreneurial environment a plus
• Strong track record in developing and executing successful marketing strategies that have driven brand growth and market share.
• Scrappy, entrepreneurial, thrives in high-growth environments. Leads by doing, builds systems from the ground up, and executes with excellence.
• Strong in messaging, storytelling, and creative direction. Partners cross-functionally with Sales, Creative, Product, and Supply Chain seamlessly.
• Makes decisions based on consumer insight, field feedback, and performance data. Balances creativity with operational discipline and marketing ROI.
• Proven ability to build, mentor, and inspire high-performing teams — especially in lean environments.
• Experience with syndicated data Spins, Nielsen or IRI: strong capability working with sources to create fact based selling stories, consumption reports and measure effectiveness of promotional programs.
• Self starter attitude with the ability to work independently while also being highly collaborative.
• Creative thinker with a strong eye for detail and a passion for delivering innovative marketing campaigns.
• Results-oriented mindset, with a focus on achieving measurable marketing objectives and ROI.
• Strong attention to detail that does not diminish when working in a fast-paced environment with lots of moving pieces.
• Deeply embodies our 7 values, including: Drive the Charge – Acts with urgency and ownership; Kaizen – Constantly improves and helps others level up; Heart of a Lion – Courageous and accountable; Be a Snow Dog – Collaborative, humble, and all-in on the mission.

What we offer:

• Flexibility of Remote Work: Empowering you to balance your professional and personal life.
• Health Insurance: Comprehensive coverage to support your health and well-being.
• Global Team Collaboration: Join a diverse and dynamic team spread across the globe, fostering innovation and creativity.
• Innovative Environment: Work in a forward-thinking company that embraces new ideas and approaches to stay ahead in the industry.
• Delicious Products: Collaborate on products you can genuinely be proud of—better for you, delicious and high-quality snacks!

Join a company where you can move fast, think big, and drive meaningful change. This is your chance to lead the creation of a category-defining brand — and help millions of people discover a better way to indulge.