Product Marketing Lead
Location
Seniority
Product Marketing Lead
Austin, TX
General /
Remote
About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.
Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm—among many others.
About the Role
We’re looking for a seasoned product marketing leader to take the reins on growth and go-to-market strategy for a leading product in the financial services space. This is a contract role with high visibility, autonomy, and opportunity for meaningful impact.
The ideal candidate brings a powerful blend of product marketing and growth expertise, with deep experience in lifecycle marketing and product-led growth (PLG). You’ll lead cross-functional efforts to acquire and engage customers, improve performance across key channels (including email, push, in-app messaging, and select paid media), and drive measurable business outcomes.
We’re particularly interested in candidates with a track record in regulated industries such as fintech or lending, and those comfortable driving both strategy and hands-on execution.
What You’ll Do
Go-to-Market & Growth Strategy
- Define and execute the go-to-market plan for a category-leading product
- Own strategy and performance across lifecycle and growth channels—including email, push, in-app, and light paid media in collaboration with channel owners
- Develop acquisition, upsell, cross-sell, and activation strategies
- Cross-Functional Leadership
- Serve as a fractional leader aligning cross-functional stakeholders across lifecycle, product, analytics, and media
- Lead recurring planning and performance meetings; surface insights and opportunities
- Partner with the current product lead to ensure strategic continuity and alignment during the contract period
- Execution & Optimization
- Build and refine segmentation strategies, lifecycle journeys, and conversion optimization initiatives
- Track and report on KPIs such as CAC, LTV, and channel-level performance
Continuously optimize based on data and user insights
What You’ll Bring
- 7+ years in growth marketing, lifecycle marketing, or product marketing
- Experience in fintech, lending, or another regulated industry
- Proven success owning full-funnel product growth—from customer acquisition through retention
- Deep knowledge of lifecycle marketing frameworks and segmentation strategies
- Strong analytical and forecasting skills with a hands-on, proactive approach
- Ability to work independently and collaboratively in a fast-paced, cross-functional environment
- A scrappy, self-starting mindset with confidence to move work forward and drive impact
About Lever
Lever Service
How does Lever work?
Company culture
We are product focused
We are first and foremost a product company—we believe that user-centric design ultimately leads to the best products. We're in it to raise the bar for enterprise software; we're hyper ambitious, always a bit idealistic, and incredibly supportive of each other.
We embrace difficult problems
Our platform serves a complex set of users with evolving needs. At the same time, we’re helping to define new practices and standards for how great companies are built. Never satisfied with the solutions of yesterday, we’re always pushing ourselves to ‘know why’.
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