Marketing Executive (FMCG)

Role Overview

We are looking for a result-oriented Marketing Executive to drive on-ground demand

generation, BTL excellence, and in-store conversion across General Trade (GT), Modern Trade

(MT). This role will focus on translating brand strategy into high-impact execution, delivering

sales growth through strong collaboration, robust promoter programs, & consumer activations.

Key Responsibilities

Sales Support

• Drive sales growth in GT through execution of demand-generating initiatives in priority

markets

• Lead demand creation in MT through promotions, visibility, and in-store merchandising

Confidential

• Partner closely with Sales teams to align marketing interventions with monthly targets

and channel priorities

• Track effectiveness of initiatives and optimize for higher offtake and throughput

Promoter Program Excellence

• Design and implement standardized training modules including SOPs and training

material

• Ensure planning and roll out of monthly promoter plans with collaboration with sales

team and agency partners

• Ensure compliance to SOPs of Consumer Sampling and day to day in-store performance

• Drive promoter productivity through weekly and monthly performance tracking using

data and analytics

• Identify gaps, flag non-performance, and implement corrective actions

• Develop clutter-breaking assets across promoter uniforms, sampling setups, product

display, and serving kits to enhance consumer engagement

BTL Activations & Consumer Promotions

• Develop and execute OTIF innovative, high-impact POSM for both exclusive (own

freezers) and shared retail environments

• Establish strong tracking mechanisms to measure effectiveness of consumer

promotions and activations

Asset Management

• Maintain, track and manage fixed brand assets such as Freezers, Deep Fryers, Air Fryers

• Ensure 100% utilisation across all asset classes

Operational Excellence & Insights

• Conduct structured market visits across markets to gather actionable insights

• Build feedback loops from market to continuously refine strategies and execution

• Track marketing spends, ensure budget adherence, and drive ROI-focused decision

making

• Ensure adherence to monthly and annual marketing spends along with tracking and

reconciliations

Key Skills & Competencies

• MBA from a reputed institute

• 1–2 years of experience in FMCG / Consumer marketing roles

• Prior experience in trade marketing, events, or activation roles

Confidential

• Ability to translate strategy into high-quality execution at scale

• Data-driven approach to performance tracking and optimization

• Strong cross-functional collaboration with internal and external stakeholders

• High ownership, agility, and problem-solving mindset

What Success Looks Like

• High-performing, well-trained promoter ecosystem driving consumer conversions

• Best-in-class in-store visibility and disruptive activations

• • Sharp control over spends with measurable ROI on marketing initiatives