Head of Marketing

Title: Head of Marketing – RevX (DSP & AdTech)

Role Overview

We are seeking a Head of Marketing who will play a critical role in positioning RevX as a leader in AdTech, crafting compelling product messaging, and driving demand generation efforts through content, events, and field marketing. This is a senior marketing leadership position that requires hands-on execution, strong cross-border project management, and collaboration with product, sales, and account teams.

✔ Product Marketing – Translating complex AdTech solutions into compelling narratives.

✔ Content Strategy – Creating impactful thought leadership, case studies, and educational material.

✔ Field Marketing & Events – Driving brand visibility through industry conferences, roadshows, and webinars.

✔ Cross-Functional Project Management – Coordinating global marketing campaigns across multiple teams and geographies.

Key Responsibilities:

Product Marketing & Positioning

• Develop product messaging and value propositions that clearly differentiate RevX from competitors.
• Create sales enablement materials, including pitch decks, battle cards, and one-pagers.
• Work with the Product team to translate technical features into customer-centric benefits.
• Launch new product features with well-structured go-to-market strategies.

Content Marketing & Thought Leadership

• Build a content roadmap aligned with business objectives, covering blogs, whitepapers, case studies, and industry reports.
• Develop SEO-driven content to improve organic visibility and inbound lead generation.
• Oversee social media strategy to enhance brand presence across LinkedIn, Twitter, and industry forums.
• Collaborate with internal experts to position RevX as a thought leader in App Retargeting & Programmatic Growth.

Field Marketing & Events

• Plan and execute industry conferences, networking events, and roadshows in key global markets.
• Manage webinars and virtual events to educate clients on programmatic best practices.
• Partner with trade organizations and publishers to enhance brand credibility and sponsorship opportunities.
• Track and analyze event ROI to refine future engagement strategies.

Demand Generation & ABM (Account-Based Marketing)

• Align with the Sales team to run targeted campaigns that drive pipeline growth.
• Execute multi-channel lead generation strategies using content, paid media, and partnerships.
• Optimize email marketing and CRM-driven outreach to nurture high-value prospects.
• Measure MQL-to-SQL conversion rates to refine marketing tactics.

Cross-Border Project Management

• Work across global teams (Product, Sales, Customer Success) to ensure marketing alignment.
• Manage external agencies, designers, and freelancers to scale content and creative production.
• Oversee budget allocation and marketing ROI tracking.
• Adapt strategies to regional market dynamics (APAC, EMEA, North America).

Required Skills & Experience(Must):

• 5-8 years of experience in B2B Marketing, ideally in AdTech, MarTech, or SaaS.
• Strong product marketing skills—ability to simplify technical concepts.
• Experience in content marketing, event execution, and sales enablement.
• Excellent cross-functional collaboration & project management skills.
• Hands-on experience with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms.
• Ability to manage multiple projects across different time zones and cultures.
• Exceptional storytelling and copywriting skills for both technical and commercial audiences.

Bonus Points for:

• Prior experience in Demand-Side Platforms (DSPs), AdTech, or Performance Marketing.
• Understanding of programmatic advertising, retargeting, and mobile marketing trends.
• Strong network in SEA digital marketing & advertiser communities.
• Experience working with paid media, ABM, and CRM automation tools.

What We Offer:

• A high-impact role in a fast-growing AdTech company.
• Autonomy to shape RevX’s brand and thought leadership strategy.
• Cross-border collaboration with a global, remote-friendly team.
• Exposure to cutting-edge programmatic marketing technologies.

About RevX:

Made for Growth, Built for App Marketers.

RevX is a leading programmatic advertising platform (DSP) specializing in app retargeting, user acquisition, and performance-driven advertising solutions. Our AI-powered platform helps mobile-first brands optimize their marketing campaigns across programmatic channels with deep learning, real-time bidding, and audience intelligence. RevX helps app businesses acquire and reengage users via programmatic to retain, monetize, and accelerate revenue. We're all about taking your app businesses to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. That’s why RevX is the ideal partner for app marketers that demand trustworthy insights, a hands-on team, and a commitment to growth. We help you build sound mobile strategies, combining programmatic UA, app re engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

For more information visit www.revx.io