Head of CRM & Marketing Operations

We are looking for an experienced, commercially driven Head of CRM & Marketing Operations to join Ace Alliance and lead our B2B and B2C CRM, lifecycle marketing, audience development, and data-driven growth initiatives.

In this role, you will be responsible for developing and executing strategies that grow, engage, retain, and monetise our professional and consumer audiences while turning audience engagement into measurable commercial opportunities.

You will own the company’s CRM strategy, marketing automation, lead-generation and nurturing programmes, and audience conversion frameworks across B2B and B2C segments, ensuring that our media platforms, newsletters, databases, and professional communities contribute to sustainable business growth.

Working closely with Sales, Content, SEO, and senior leadership, you will identify growth opportunities, optimise acquisition and conversion funnels, and strengthen the connection between audience development and commercial performance.

This is a strategic leadership role with a strong hands-on component, suited to someone who combines CRM and lifecycle marketing expertise with analytical thinking, commercial awareness, and the ability to develop and scale B2B and B2C growth initiatives within the iGaming ecosystem.

Responsibilities:

• CRM & email: Newsletters, promotional campaigns, marketing automation, segmentation, subscriber acquisition, retention, reactivation and deliverability.
• Social media: Managing social media strategies, publishing calendars, audience engagement and content distribution across our brands.
• Content planning: Coordinating with existing writers and editors to plan, promote and distribute content.
• Website promotions: Managing banners, promotional placements, landing pages, campaign launches and other on-site marketing activities.
• Events: Coordinating event marketing, invitations, registrations, conference promotions, side events and follow-up campaigns.
• Sponsorships & partnerships: Planning marketing collaborations, cross-promotions, sponsorship activations and ensuring promotional deliverables are executed.
• Magazines & publications: Coordinating marketing, promotion and distribution of print and digital magazines, directories and industry guides.
• Merchandise: Managing branded merchandise, giveaways and promotional materials for campaigns and events.
• Community engagement: Developing initiatives to increase participation, activity and retention across our affiliate and professional communities.
• B2B marketing: Supporting lead generation, advertising campaigns, subscriptions, directory promotions and commercial sales activities.
• Marketing operations: Owning the central marketing calendar, coordinating campaigns, assigning responsibilities, managing deadlines and ensuring execution.
• Reporting: Tracking marketing performance, audience growth, engagement, conversions and commercial results.
• Team leadership: Managing our existing three-person marketing team and coordinating with editorial, design, product, sales and event teams.

Requirements:

• Minimum 5 years of relevant marketing experience, including significant experience within iGaming.
• Previous experience as Head of CRM, CRM Manager, Head of Marketing, Marketing Operations Manager or a comparable leadership role in iGaming.
• Proven experience managing marketing teams and multi-channel campaigns.
• Strong hands-on knowledge of email marketing, CRM platforms, automation and deliverability.
• Experience managing social media, content distribution and promotional campaigns.
• Understanding of both B2C affiliate/consumer marketing and B2B iGaming marketing.
• Familiarity with iGaming conferences, sponsorships, media publications and industry partnerships.
• Strong organizational, analytical and project management skills.
• Ability to operate independently across multiple brands and business models.
• Excellent English communication skills.

What we offer:

• Diverse career growth opportunities.
• Friendly and supportive colleagues.
• Highly competitive compensation and performance bonuses.
• Attractive “Refer a Friend” bonus program.
• Fully remote work opportunity.
• Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
• Paid trainings and work-related courses.
• Mental health support (psychological sessions, coaching, therapy).
• Monthly virtual teambuilding's to stay connected and engaged.