Director of Product Marketing - SMB & Growth

Responsive, formerly RFPIO, is the market leader in an emerging category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers – that impact nearly half of a company’s revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date. To learn more, visit responsive.io.

About The Role:

We’re hiring a seasoned product marketing leader to scale our SMB business and expand Responsive’s footprint through product-led, self-service channels. Reporting to the Vice President of Product Marketing, this is a high-impact, cross-functional role that blends strategy and execution. You’ll lead the go-to-market and monetization strategy for our self-service offering - including sign-up and billing experiences - collaborating closely with product, design, sales, customer success, and support to create a seamless end-to-end journey from acquisition to onboarding, conversion, and expansion.

This role is ideal for someone with an analytical and customer-centric orientation who embraces AI as a competitive advantage. You’ll join an agile, results-focused marketing organization that is accelerating Responsive’s relevance and value as a pivotal technology in customers’ GTM tech stack.

What You'll Do:

• Drive GTM Strategy:
• Own and evolve the GTM strategy for our self-service offering, including segmentation, positioning, launch planning, monetization strategy, and lifecycle engagement.
• Build the Foundation for Scalable PLG Motion:
• Optimize key self-service components - such as sign-up flows, onboarding journeys, and purchase process - to drive acquisition, activation, and conversion
• Improve growth loops, using focused experiments to remove friction and accelerate engagement, purchase, and adoption across the customer journey .
• Drive Cross-Functional Alignment and Execution:
• Act as the connective tissue across product, marketing, sales, customer success, and support to ensure a unified self-service experience.
• Accelerate Expansion and Account Growth:
• Identify signals and pathways that support natural movement from self-service to higher-tier offerings, including escalation to sales where appropriate.
• Champion Data-Driven Decision Making:
• Report on performance of self-service offering using sales, product, and support data
• Run funnel diagnostics to close the loop between acquisition, adoption, and retention
• Scale Growth and Operational Effectiveness with AI:
• Identify opportunities to leverage AI to scale and accelerate impact of our offering and GTM operations, driving efficiency and innovation within the organization.

Who You Are:

• A strategic, entrepreneurial operator with deep PLG experience and a track record of building and scaling go-to-market motions in B2B SaaS
• Equally effective at strategic thinking and hands-on execution - you can zoom out and roll up your sleeves as needed.
• Exceptionally collaborative with strong cross-functional influence - able to drive consensus, move fast, and align teams around a shared vision.
• Analytical to the core - you know how to derive insights from usage data, funnel metrics, and customer feedback to guide decisions and prove impact.
• A crisp communicator who can inspire, align, and present with clarity and confidence to executive audiences.
• Comfortable navigating ambiguity, making decisions with imperfect information, and adapting plans as you learn and scale.
• Outcome-driven and relationship-oriented - you don’t just get things done, you get the right things done, with an eye toward long-term impact and collaboration.
• A lifelong learner with a global perspective - curious, coachable, and consistently showing up as a trusted teammate.
• Bonus: Experience leading PLG motions for AI solutions in the sales/marketing tech stack

Experience & Education

• 10+ years of progressive product marketing experience; B2B SaaS industry experience preferred.
• 5+ years' experience in PLG with progressive scope and leadership
• Proven ability to lead complex, multi-channel marketing programs from brief to delivery.
• Bachelor's degree in Marketing, Business Administration, or related field required.
• MBA or advanced degree preferred but not required.

What We Offer:

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $175,000–$220,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits.

Responsive embraces a global flexible workforce model with offices in Dallas, TX, and Kansas City, MO,. For this role, candidates located in Dallas, TX will be given priority consideration. We are unable to offer visa sponsorship for this role.

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values:

Delight customers

We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.

Be agile & nimble

At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.

Get it done

Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.

Give back time

Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.

S4

We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!