Performance Marketing & Analytics Manager

Performance Marketing & Analytics Manager

Reports to: VP of Integrated Marketing & Strategy

This role is open to hybrid/remote work and final compensation will be based heavily on experience.

About Resound

Resound is bringing fast, reliable internet to the communities that need it most. We deliver high-speed broadband to rural and underserved areas — places traditional providers have overlooked — using a mix of cutting-edge fixed wireless and fiber technologies.

But we’re not just building infrastructure. We’re building trust. From speedy installs to friendly, local techs and real human support, our goal is to make internet service simple, personal, and dependable.

• Our Mission: We exist to get people connected and keep them connected—through both superior technology and genuine human relationships.
• Our Vision: To be the internet provider that brings both connection and community to every home and business we serve.

Today, we serve over 400 communities across 8 states with coverage to more than 3 million homes. With rapid expansion on the horizon, Resound is on a mission to close the digital divide, one community at a time.

How We Work

At Resound, we operate with clear values of Innovation, Discipline, Agility, Customer-Focus, and Servant Mindset. These guide our framework for success:

• Simplify: We make complex technology accessible and remove friction from every customer interaction
• Automate: We leverage systems and processes to deliver consistent, scalable experiences
• Execute with Discipline: We maintain unwavering focus on our mission with extreme ownership and accountability

About the Role

Resound is growing fast — and so is our need for smart, data-driven marketing. We’re looking for a Performance Marketing & Analytics Manager to take the lead on marketing analytics, performance reporting, and campaign optimization across the entire customer journey.

You’ll be the go-to for acquisition and retention KPIs, working closely with paid media partners, internal teams, and leadership to connect the dots between what we launch and what actually drives results. This is a key hire that will shape how Resound makes marketing decisions at scale — with clear growth potential as the team expands.

Key Responsibilities

• Own weekly and monthly marketing dashboards across digital channels (search, social, display, OTT, direct mail, email, etc.)
• Track and optimize customer acquisition KPIs (CPL, CAC, conversion rates, attribution paths)
• Measure retention and engagement metrics (churn, LTV, referral share, NPS)
• Build and manage reports using tools like GA4, Meta, Google Ads, Monday.com and Partner Dashboards
• Identify gaps in tracking and attribution and work with vendors and Internal teams to close them
• Lead A/B testing execution and share learnings across teams
• Translate data into clear recommendations for channel owners
• Support campaign planning with forecasting and performance insights
• Help shape a scalable analytics foundation for Resound’s future growth
• Collaborate with Sales, Engineering, Ops, Field Marketing, and External Affairs to ensure data alignment across the org

What Success Looks Like in the First 90 Days

• Establish clean reporting pipelines for paid media and lifecycle KPIs
• Deliver baseline performance summary and opportunity areas by channel
• Propose and implement fixes for key attribution or data gaps
• Become a go-to partner for actionable insights across the marketing team

You Might Be a Fit If You...

• Are fluent in performance marketing metrics and attribution models
• Have experience managing digital analytics in telecom, subscription services, or high-volume lead gen businesses
• Are confident working across tools like GA4, Meta Ads Manager, Google Ads, and Excel/Sheets
• Know how to build dashboards and reports that tell a story — not just list numbers
• Are collaborative, curious, and energized by solving problems
• Have executive presence to collaborate with boundary partners (Sales, DevOps, Ops, etc.)
• Thrive in a fast-paced, high-growth environment with shifting priorities

Nice to Have

• Experience in rural broadband, telecom, or subscription internet services
• Familiarity with direct mail tracking and call attribution platforms (CTM, CallRail, etc.)
• SQL or data visualization skills (Looker, Tableau, or similar)