Campaign Marketing Specialist

Title: Marketing Specialist - Enterprise ABM Manager

Location: 100% Work from home - EST

Duration: 6+ Months Contract

Job Description:

• 4+ years B2B demand generation/field marketing experience with proven account
• based marketing specific knowledge, skills and experience
• Previous account selling background would be advantageous
• Work experience in B2B SaaS focused on account-based audiences with complex sales cycles.

As an Enterprise ABM Manager, Automotive Design & Manufacturing (AD&M), You Will

• Coordinate execution of ABM programs and campaigns:
• Set-up and manage campaign program tactics that align with ABM managers’ plans and 1: Few clusters including, but not limited to: email, paid media, Folloze boards, direct mail, segmentations, etc.
• Collaborate with execution counterparts from Marketing Services, Agency, or Self-Service execution to ensure on-time and complete execution.
• Report on and/or gather data on Account-Based campaigns and programs to ensure a feedback loop and incorporate insights.
• Help amplify ABM campaigns and programs through targeted sales communication.
• Support Autodesk University
• Consult with other ABM managers on AU strategy and represent AD&M on the ABM AU team.
• Attend bi-weekly webinars and calls with the broader AU and events team.
• Be point of contact for AU best practices for execution and track deadlines.
• Develop any needed assets or materials that align with the ABM manager’s plan.
• Incorporate AU into the sales communications.

Key Skills You Must Have

• 3-5 years Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.
• Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
• Relies on experience and judgment to plan and accomplish goals.
• Performs a variety of tasks. A wide degree of creativity and latitude is expected.
• 1-2 years of hands-on ABM experience, ideally in B2B SaaS.
• Strong knowledge of campaign and program optimization practices.
• Working experience with ABM tools such as Salesforce, 6sense and Folloze.
• Strong quantitative skills, with the ability to quickly analyze data and act on it.
• Familiarity with project management tools like Asana/Smartsheet
• Collaborative and team player.
• Detail-oriented and organized.
• Someone who has fun working and is fun to work with!

It will be considered a significant advantage if you

• Thrive on getting things done.
• Have experience with intent data tools such as ZoomInfo, Bombora, or Madison Logic.
• Possess knowledge about paid social and LinkedIn campaign management.
• Familiarity with Marketo, Salesforce, and Power BI a plus
• Experience in building a marketing & sales funnel.