Marketing Specialist

Location: Nairobi, Kenya

Type: Full-Time

Salary: KES 35,000/month

Reports to: Business Development Manager

Job Summary

Rentyme is looking for a creative and results-oriented Marketing Representative who goes beyond “just posting.” We want a storyteller — someone who can bring our brand to life through real people, real voices, and authentic content in building a memorable brand. This isn’t a Canva-and-go role we are after someone who can spark attention, build community trust, and generate leads through powerful storytelling and smart marketing execution, both online and offline.

Key Responsibilities:

Creative Content & Brand Building

·      Conceptualize and produce visually compelling Reels, interviews, mini-documentaries, and social videos

·      Write engaging blog posts, thought pieces, and viral articles that reflect property, lifestyle trends in Kenya and more

·      Use real customer stories, behind-the-scenes footage, and relatable scenarios to humanize the Rentyme brand

Trend Research & Reactive Content

·      Stay on top of current events, TikTok/Instagram trends, viral real estate conversations, and local news

·      Quickly create timely Reels, posts, or blog articles based on trending topics to boost visibility

·      Participate in content formats that are native to each platform (Reels, Stories, Polls, Twitter Threads, etc.)

Digital Marketing

·      Plan and run ad campaigns across Meta, Google, and LinkedIn

·      Manage the Rentyme content calendar and ensure consistency across platforms

·      Track and optimize content performance via analytics tools such as Zoho social

·      Host or support monthly webinars and livestreams to educate and engage landlords and property seekers

·      Create and manage regular email campaigns including newsletters, product updates, and event invites

Traditional Marketing

·      Organize grassroots marketing efforts: flyer drops, community activations, expos, and events

·      Build partnerships with landlords, agents, and real estate businesses

·      Measure and report offline campaign ROI

Reporting & Collaboration

·      Submit weekly reports on leads, campaign performance, and reach

·      Work closely with the sales team to align messaging and assess funnel quality

·      Propose and test new ideas for growing Rentyme’s visibility and leads

Requirements

·      Minimum 3 years of experience in both traditional and digital marketing

·      Proven experience with trend-based content creation (show examples if possible)

·      Skilled in Meta Ads Manager, Google Analytics, Mailchimp, Canva, and video editing tools (e.g., CapCut, InShot)

·      Strong copywriting and storytelling skills

·      Confident working independently and delivering results under deadlines

·      3 up-to date professional references included in your resume

What Success Looks Like in this role:

·      You're on the ground — talking to landlords, tenants, and agents to tell real stories

·      Your content generates conversation, curiosity, and conversions

·      You think visually, plan strategically, and execute quickly

·      You deliver leads, not just likes