About us:
Wayfinder Agency is a digital marketing agency that specializes in helping Tabletop Game companies scale through high-performing ad campaigns and creative strategies. We pride ourselves on delivering exceptional creative content that drives results. Our core values include freedom, flexibility, and a ‘no BS’ approach to working with clients.
Benefits:
- Remote Flexibility: Work from anywhere—whether it’s your cozy home office or a café in the Forgotten Realms.
- Unlimited Quests: Take the time you need to recharge with our flexible vacation policy.
- Gear Up: Enjoy a tech stipend to equip your home office with the latest and greatest.
- Career Leveling Up: Opportunities for professional growth and advancement are as abundant as loot in a dragon’s lair.
What We’re Looking For:
We’re searching for a talented Creative Marketing Specialist who thrives on crafting visually compelling ads and engaging copy. You’ll be responsible for designing ad creatives and writing copy for digital ads. Ideally, you’ll also have experience in video editing. If you’re a creative powerhouse with a passion for performance-driven marketing, we want to hear from you!
Key Responsibilities:
- Ad Design: Create static and animated ad creatives for platforms like Facebook, Instagram, and Google.
- Copywriting: Write clear, compelling ad copy that grabs attention and converts.
- Video Editing: Edit short-form videos for digital ads and social media.
- Collaborate with account managers to develop creative strategies that align with client goals.
- Stay up-to-date with design and marketing trends to continuously improve ad performance.
Qualifications:
- Proven experience in ad design and copywriting (bonus if you’ve worked with marketing agencies or in the gaming industry).
- Strong graphic design skills, with proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator) or Canva.
- Excellent understanding of social media ad platforms (Facebook Ads, Instagram Ads, Google Ads).
- Strong written communication skills—able to write compelling, direct-response copy.
- Ability to manage multiple projects and meet deadlines without sacrificing quality.
- Self-starter who thrives in a remote, flexible work environment.
Bonus Points If You Have:
- More advanced video editing skills.
- Knowledge of the Tabletop Games industry or interest in gaming.
- Experience creating UGC-style video ads or animations.
- Understanding of performance marketing metrics (CTR, ROAS, etc.).
Please be sure to include a portfolio of your work with your application.