Performance Marketing Strategist (Client Facing) [365]

About the Company:

Wayfinder Agency - welcome to a place where creativity meets adventure.

They’re not just another marketing agency. They’re a small but dedicated team of clever misfits, sharp strategists, and idea-makers on a mission to help amazing brands punch above their weight. Whether they’re launching tabletop games into the stratosphere or crafting killer ad campaigns that convert like crazy, they take their work seriously.

Wayfinder is results-driven, fiercely creative, and performance-obsessed. They’re growing fast and looking for curious, driven, and collaborative folks who want to do their best work with good people.

About the Role:

This isn’t your typical Performance Marketing Strategist role. At Wayfinder, you’ll lead strategy, creativity, and performance for a portfolio of bold, innovative brands in the games, geek, and creator economy space. As the strategic lead, you'll drive revenue, shape narratives, and manage a pod of media buyers and creatives to deliver impactful results. This client-facing role demands a sharp strategist who thrives in fast-paced, performance-driven environments and can seamlessly shift between big-picture planning and hands-on campaign execution.

This is a Full-Time, remote role.

We are looking for a Performance Marketing Strategist specifically with these requirements:

• You’ve led digital campaigns with $10K+/month ad budgets across Meta, Google, or similar, and have the ROAS to prove it.
• You’ve scaled e-commerce brands across platforms like Shopify and WooCommerce, with a strong grasp of optimizing for LTV, AOV, and conversion. You know how to craft full-funnel strategies that drive revenue, not just clicks.
• You’re hands-on with tools like Google Tag Manager, Google Merchant Center, Amazon Seller Central, and have experience supporting product launches via Kickstarter and Backerkit. You know how to bridge performance marketing with the tech stack that powers it.
• You’ve been the go-to contact for clients, managing strategy, results, and relationships like a pro - while keeping everyone excited and informed.
• You don’t just write ads - you shape brand stories. You know how to brief and review creative that connects and converts.
• You live in dashboards. You interpret data fast and use it to pivot, optimize, and scale campaigns like a scientist.
• You’ve led small teams or pods (2–3 people), mentored junior talent, and know how to get the best out of creative and media buyers.
• A love for games (board, tabletop, or digital) is a big plus - you’ll vibe better with our clients and team.
• You’ve worked with CRMs, task management tools (ClickUp, Asana, etc.), ad platforms, analytics dashboards, and can get up to speed fast.

Your responsibility will include (but not limited to):

• Own client relationships and serve as the strategic lead.
• Develop and implement marketing campaigns aligned with client goals.
• Guide creative direction and copywriting for ad campaigns.
• Manage a smaller marketing team, including media buyers, creatives, and coordinators.
• Analyze campaign performance and optimize for high ROAS and sales.
• Contribute to upselling and client retention strategies.
• Work cross-functionally to enhance service offerings and team synergy.
• Mentor junior marketers and contribute to building a high-performing team.

Growth Opportunities/Perks:

• 12+ paid days off (plus 11+ holidays annually)
• Monthly stipends: coworking, healthcare, and learning
• Remote-first work environment
• Rapid growth and promotion potential
• Bonus structure under development
• Team training and personal development opportunities

This Position Is Perfect For You If…

You lead with ownership, not ego.

You’re proud of your wins but humble enough to ask questions and collaborate. You take full responsibility for your work and never say, “That’s not my job.”

You thrive at the intersection of creativity and performance.

You love building campaigns that don’t just look good - they drive results. You’re equally excited by a great hook and a strong ROAS.

You’re data-obsessed (in the best way).

You dig into dashboards like they’re treasure maps. You don’t just report numbers—you interpret them, explain them, and turn them into better strategies.

You’re low-drama, high-output.

You roll with the punches, adapt quickly, and bring positive energy to the team. No hand-holding. No excuses. Just great work.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!