Marketing Content Manager (Personal Brand) [330]

About the Company:

Becca Luna Education - is a fast-growing online platform empowering over 10,000 creative and aspiring women worldwide to master web design and entrepreneurship. Founded by Becca Luna, a mentor and business influencer, their main mission is to transform lives through education and creativity. They focus on scaling impact through paid media, organic content, and engaging social campaigns. With a scrappy, fun-loving culture, the team at Becca Luna values creativity, freedom, and autonomy while maintaining a high standard of excellence for their students and the brand.

About the Role:

We’re seeking an experienced Digital Marketing Manager to lead Becca Luna’s marketing efforts, drive revenue, and expand the brand's reach. This is a hands-on role for a doer who understands volume, voice, and visibility in the context of digital products, education, and content-based businesses.

You’ll lead the day-to-day content engine for Becca Luna’s personal brand and help the brand own presence across platforms like Instagram, LinkedIn, Substack, and email - strategizing and executing content that aligns with the growth goals and brand storytelling.

This role is ideal for someone who comes from a personal brand, content marketing, or podcasting background and who thrives in high-volume environments where voice, speed, and execution matter more than polish or perfection.

This is a Part-Time remote role.

We are looking for a Digital Marketing Manager for Personal Brand specifically with these requirements:

• 3-5+ years of experience working with 7-9 figure personal brands selling info/coaching or digital products.
• 5+ years in content strategy, editorial, or brand marketing roles.
• Strong copywriting background with a focus on evergreen content - newsletters, emails, and social media content.
• Hands-on execution of omnichannel content strategies (Instagram, LinkedIn, Substack, Email, etc.).
• Experience managing and executing Instagram carousels and repurposing content for omnipresence.
• Prior work with high-volume, high-output brands - ideally personal brands or small teams generating $10M+ in revenue.
• Experience writing in or adapting to a founder’s personal voice.
• Familiarity with Substack, Kartra, and basic automation tools like ManyChat.
• Background in content for podcasts or creator brands is a plus.

Your responsibility will include (but not limited to):

• Own & manage the content calendar across Substack, Instagram, LinkedIn, and email.
• Write & publish weekly content including: Substack posts, segmented email campaigns, Instagram carousels, social media captions and creative briefs.
• Maintain brand voice consistency across all platforms, evolving it as needed.
• Repurpose content across platforms for omnipresence and pitch and test creative content ideas weekly to increase engagement and visibility.
• Optimize content performance using KPIs and feedback; adjust strategy accordingly.
• Ensure content reflects current campaigns and offers, keeping bios, links, and pinned posts fresh.
• Stay culturally relevant - bring trend awareness and fresh content opportunities to the table.
• Execute end-to-end: from idea to copy to publication.

Growth Opportunities/Perks:

• Paid training: Opportunities to further develop skills and knowledge.
• Flexibility and freedom: Maintain a fun, dynamic work environment.
• Career growth: Potential for advancement into a director-level role with leadership responsibilities.
• Bonus potential: Performance-based bonuses tied to revenue growth and profitability.
• Team culture: A creative, supportive environment with a focus on autonomy, fun, and impact

This Position Is Perfect For You If…

You’re passionate about growth.

You are motivated by scaling brands and enjoy exploring new opportunities for business growth. You understand the nuances of digital marketing and are excited about driving long-term success for both the company and its community of students.

You're a creative strategist.

You don't need to have all the answers right away, but your ability to think critically and find solutions quickly will be crucial.

You're data-driven and results-oriented.

You thrive on data and use it to drive decision-making and improvements. Being comfortable with analytics tools will allow you to optimize strategies, track progress, and continuously grow the brand.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.