Sr. Manager, Product Marketing

The organization is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. The organization is redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so this team provides access to personalized care designed for results. By normalizing health and wellness challenges and innovating on their solutions, the program is making better health outcomes easier to achieve.

About the Opportunity:

The organization is seeking an experienced Senior Product Marketing Manager to join the Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize the existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

You Will:

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs

• Operate in a highly cross-functional role, partnering closely with Product and Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering

• Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention

• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)

• Develop differentiated product and feature positioning and messaging informed by customer insights, market trends, and competitive analysis

• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive and macro landscape

• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts

• Lead complex workstreams and product segments with minimal oversight

• Own end-to-end work across multiple categories and product lines

You Have:

• 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)

• Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love

• Ability to drive experimentation focused on conversion and engagement

• Analytical thinker with experience in data-driven marketing

• Experience using insights and strategic thinking to influence stakeholders and the product roadmap

• Proven track record of leading cross-functional teams

• Team player who is accountable, proactive, and solution-oriented

• Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite

• Experience driving complex projects in a fast-paced environment

• Consumer product marketing experience is a strong plus

• Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing or communications is a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary and equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental and vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

The organization is committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you are excited about this role, you are encouraged to apply—even if you are not sure if your background or experience is a perfect match.

The program considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.