Sr. Content and Social Media Marketing Manager

About the Opportunity:

The Sr. Content and Social Media Marketing Manager is responsible for building and supporting a comprehensive social media and content strategy that aligns with the organization's brand and growth objectives. This role will collaborate with the Director of Content Marketing to elevate the team's social presence by bringing fresh ideas, leveraging AI-powered tools, and applying strong writing and storytelling skills to drive audience growth and engagement. While LinkedIn remains a priority channel, this role will also expand the organization’s reach across broader platforms, including Substack, Reddit, Product Hunt, and emerging communities. In addition to social media, this role will contribute to short-form content such as blogs, infographics, newsletters, and website copy.

Responsibilities:

• Develop and implement a cohesive, multi-platform content and social strategy that supports the organization’s overall marketing goals.

• Expand the organization’s presence beyond LinkedIn, cultivating audiences on channels such as Substack, Reddit, Product Hunt, and other niche or emerging communities relevant to the market.

• Leverage AI-powered tools (for content creation, insights, trend analysis, and campaign optimization) to enhance efficiency and creativity while maintaining brand authenticity.

• Create and curate high-quality, engaging content across platforms, including written posts, infographics, videos, newsletters, and other multimedia formats.

• Manage and grow the organization’s LinkedIn page, fostering community engagement and supporting executive thought leadership initiatives.

• Ramp up and evolve the organization’s employee advocacy program to increase reach, consistency, and brand amplification.

• Collaborate with cross-functional teams (Product, Sales, Customer Success, etc.) to ensure content alignment and maximize distribution opportunities.

• Partner with Product and Growth teams to amplify launches on platforms like Product Hunt, ensuring strong positioning and engagement.

• Monitor, analyze, and report on key social and content metrics to measure effectiveness and inform strategy refinements.

• Stay current with industry trends, platform innovations, AI advancements, and best practices in social and content marketing.

• Contribute to broader content marketing campaigns, including podcasts, video series, and thought leadership assets.

Qualifications:

• 4 to 6 plus years of experience in brand, content, or digital marketing, preferably in a B2B SaaS technology company within identity, fraud prevention, cybersecurity, fintech, or financial crime.

• Proven success in managing and growing multi-channel social strategies (LinkedIn, Substack, Reddit, Product Hunt, etc.).

• Experience using AI tools for content ideation, production, audience insights, and workflow automation.

• Strong writing, editing, and storytelling skills tailored to diverse audiences and platforms.

• Experience building and managing executive social presence and thought leadership.

• Demonstrated ability to analyze and act on social media and content performance data.

• Skilled in social media management tools such as Sprout Social (or similar).

• Strong project management skills; thrives in fast-paced, deadline-driven environments.

Bonus Points:

Domain expertise in fraud, identity, risk, fintech, or cybersecurity.

This organization is an equal opportunity employer that values diversity in all its forms within the company. The program does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your recruiting partner directly.