Senior Manager, Growth Marketing & Outreach

1. About Our Client:

The organization operates in the higher education and technology workforce development space, addressing the gap in access and opportunity for first-generation and low-income students. It delivers industry-aligned courses and career support designed to prepare students as AI-native engineers, CTOs, and founders. With a network of over 40,000 students and alumni from 1,000 colleges working at more than 4,000 companies, the organization focuses on reshaping the tech workforce and future industries. It collaborates with prominent partners across technology, finance, and nonprofit sectors to support its mission.

2. About the Opportunity:

The Senior Manager, Growth Marketing & Outreach leads the execution of the organization’s digital outreach and marketing campaigns to promote courses and increase student enrollment. This role manages communication channels including email, SMS, and virtual info sessions, targeting student groups, faculty, and career services. It is responsible for optimizing outreach programs using automation and data insights to drive enrollment and student re-engagement. Reporting to the Director of Growth, this position plays a critical role in expanding the organization’s reach and meeting enrollment targets.

3. Responsibilities:

• Manage digital outreach to faculty, career centers, and academic champions using automation and AI personalization

• Lead end-to-end semester outreach cycles including segmentation, sequence building, monitoring, and iteration

• Oversee email and SMS campaigns to improve admitted-to-enrolled conversion rates and reduce dropout

• Conduct re-enrollment outreach through cohort analysis and targeted sequences

• Coordinate national virtual info sessions including scheduling, facilitation, follow-up, and tracking

• Collaborate with communications team to ensure consistent messaging across outreach channels

• Analyze campaign performance data and identify optimization opportunities

• Maintain and grow a network of faculty advocates, student champions, and national student organizations

4. Requirements:

• 2-4 years experience managing high-volume email or outbound campaigns, building sequences from scratch in HubSpot or equivalent

• Skilled in building automated workflows with minimal manual intervention, maintaining CRM hygiene

• Proficient in analyzing open rates, click rates, and conversion data to optimize campaigns

• Experience using AI tools for personalization, copy iteration, and sequence optimization

• Strong writing skills with ability to tailor outreach tone for diverse audiences including faculty and students

• Preferred: Background in EdTech, enrollment marketing, or higher education outreach

• Preferred: Experience with university faculty, career center staff, and academic advisors

• Preferred: Familiarity with national student organizations such as ColorStack, NSBE, SHPE

• Preferred: HubSpot certification or advanced experience with sequences and workflows

• Preferred: Commitment to advancing economic mobility through education

5. Pay Range and Compensation Package:

• Annual salary between $110,000 and $150,000 based on experience and skills

6. Benefits & Perks:

• Remote work anywhere in the U.S.

• Medical, dental, and vision insurance with 90% employer coverage for employees and dependents

• Employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program

• 401(k), employer-paid life and disability insurance, and identity theft protection

• Generous paid time off, paid holidays, 10 weeks paid parental leave, and year-end company closure

• $1,000 annual professional development stipend and home office setup support

• Qualifying employer for Public Service Loan Forgiveness (PSLF)

• Additional perks including pet wellness plans, legal services, insurance discounts, and marketplace savings

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.