Senior Growth Marketing Manager, Sponsored Media

About the Opportunity:

150 million plus organic impressions later, this program has built an influencer powerhouse — teaming up with creators to make TikToks and Instagram Reels that go viral and help thousands discover a better way to work. Now the organization is looking for someone to pioneer the channels that come next.

If you’ve built something online from scratch and made it take off (your own social presence, side hustle, or growth experiments) and have a knack for understanding what makes content go viral or can spot opportunities in organic social or digital platforms that others miss — you might be exactly who is needed.

You will lead the sponsored media expansion, taking a proven short-form video playbook and adapting it to new frontiers. Podcasts, newsletters, emerging creator platforms, untested partnership formats — you will identify what is worth testing, run the experiments, and scale the winners into systematic growth engines.

This role requires strong partnership instincts, a methodical approach to experimentation, and the operational skills to turn promising tests into reliable growth systems. This means equal parts strategic thinking and hands-on execution. You will need sharp instincts for creator partnerships, a relentless focus on testing and optimization, and the operational skills to turn promising experiments into reliable acquisition channels. It is a rare chance to shape one of the organization’s most important growth levers.

Where will the next 150 million impressions come from? You get to decide.

What you’ll do

• Expand and evolve sponsored media by identifying, testing, and scaling new channels (podcasts, newsletters, creator-driven campaigns, emerging platforms) that complement the short-form video engine.

• Experiment boldly and systematically — run data-driven experiments to test hypotheses and uncover the sponsored media channels and formats that drive scalable, efficient acquisition.

• Design and operationalize playbooks that scale — create repeatable systems, document processes, and standardize experiments to ensure sponsored media grows efficiently and sustainably.

• Measure and optimize performance by tying spend to acquisition outcomes, learning quickly from results, and reinvesting in what delivers lasting growth.

• Forge and manage high-impact partnerships with creators and influencers that can drive efficient user acquisition.

You could be a great fit if

• You’ve built something that grew online — whether that’s building and growing your own audience online, scaling a social presence for yourself or a brand, or launching and growing an online business.

• You have a non-traditional background — candidates with non-traditional backgrounds are encouraged to apply. Formal experience in influencer marketing is NOT required.

• You are excited by the chance to shape one of this organization’s most important growth pillars — building a sponsored media program that will define how millions of new users discover the platform.

• You thrive without a playbook — you have a track record of turning scrappy ideas into measurable growth, not just managing budgets or following a playbook.

• You have a sharp instinct for digital culture, with the ability to identify opportunities before they hit the mainstream and the drive to test them independently.

• You are both creative and analytical — equally comfortable brainstorming a new brief or campaign idea as you are digging into data to measure performance.

• You thrive in fast-moving, ambiguous environments where experimentation, iteration, and process-building are the keys to scale.

Qualifications:

• 3 plus years of experience in growth marketing or related roles, with proven success driving user acquisition (paid, sponsored, or organic) and a demonstrated ability to build and scale initiatives from scratch.

• Proven experience building and growing something online — whether through personal projects like building a social following or launching a Shopify store, or through professional roles. Bonus points if you are or have ever been a creator yourself.

• Highly organized and process-driven, with experience turning experiments into repeatable systems and scalable frameworks.

• Strong analytical skills and fluency in interpreting performance data to inform testing and strategy.

• Nice to have: STEM degree in any discipline.

Full-Time US Employee Benefits Include:

• Some of the nicest and smartest teammates you’ll ever work with

• Competitive salaries

• Comprehensive healthcare benefits

• Equity in a hypergrowth startup

• Flexible PTO

• 401k

• Parental Leave

• Commuter Benefits (SF office employees)

• WFH Stipend

Compensation:

100k to 140k base plus Equity plus Benefits

Compensation will be determined based on a candidate's level of experience and location.