Product Marketing Manager, Consumer Growth Marketing

1. About Our Client:

The organization operates in the local business information industry, addressing the challenge of connecting consumers with relevant local businesses. It serves millions of users daily, helping them make informed decisions about dining, shopping, lodging, and local services.

2. About the Opportunity:

The Product Marketing Manager, Consumer Growth Marketing is responsible for driving user acquisition, onboarding, retention, and re-engagement across consumer verticals including Services and Restaurant, Food & Nightlife. This role focuses on creating impactful onboarding experiences, developing reacquisition strategies, and leading acquisition through paid channels. It contributes by enhancing user engagement and growth through data-driven marketing strategies and cross-functional collaboration.

3. Responsibilities:

• Design and optimize onboarding journeys to nurture new users and improve retention.
• Develop segmentation frameworks to identify at-risk and lapsed users and create personalized reacquisition journeys.
• Lead content strategy for consumer campaigns and optimize content for discoverability.
• Manage mid-funnel marketing to acquire new Services users through external channels.
• Implement targeted engagement strategies to increase retention and deepen user engagement.
• Develop, execute, and optimize growth experiments using A/B testing and analytics.
• Measure campaign performance and iterate strategies to improve efficiency.
• Collaborate with Marketing Technology and Operations to build marketing capabilities and behavioral signals.
• Manage priorities and work independently in a dynamic environment.
• Utilize AI tools and emerging technologies to enhance marketing effectiveness.

4. Requirements:

• 5-8 years of experience in growth or lifecycle marketing.
• Proven success in building and optimizing onboarding and lifecycle programs across owned channels.
• Experience developing winback or re-engagement strategies with measurable results.
• Content strategy expertise, including user-generated content and social, lifecycle, or SEO/AEO channels.
• Hands-on experience with marketing platforms for campaign execution and audience segmentation.
• Strong analytical and strategic skills to interpret data and optimize campaigns.
• Experience collaborating with paid acquisition or performance marketing teams preferred.
• Ability to manage a large portfolio of campaigns with continuous optimization.
• Excellent organizational, project management, and communication skills.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Enthusiasm for applying AI in growth marketing.

5. Pay Range and Compensation Package:

• Compensation range for this position is $106,000 to $198,000 annually.
• Additional compensation may include bonus and benefits.

6. Benefits & Perks:

• Full medical, vision, and dental insurance effective the first day.
• 15 days PTO with accrual starting on hire date, increasing after two years.
• 12 paid holidays plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.