About the Opportunity:
The organization has ambitious growth goals for the next year, and channel partners are expected to play a critical role in this growth. This team is seeking an exceptional Partner Marketing Manager to accelerate this momentum, particularly within the resale (VAR) channel. This is a pivotal moment in the organization’s trajectory, and this role will play a central part in building the strategies, programs, and campaigns that scale the organization’s presence through partners. The work in this role will directly influence revenue growth, partner engagement, and awareness in a fast-moving, high-impact environment.
What success looks like:
Within your first six months, you will:
• Become the expert on VAR partners, deeply understanding their business models, audiences, and go-to-market strategies.
• Build and execute an end-to-end partner marketing strategy for the VAR program, aligning closely with sales to maximize impact.
• Develop and launch tailored marketing plans for each of the strategic VAR partners, driving measurable partner-sourced pipeline growth and optimizing marketing spend.
• Take ownership of key partner marketing programs with VAR partners, including events and sales incentives, and deliver measurable impact in driving pipeline through these activities.
• Support partners at every stage of their journey with the organization: ramping up existing partners, launching new partnerships, and building awareness to recruit new ones.
What your day-to-day will look like:
You will be the point person for all partner marketing activities, working hand-in-hand with peers in marketing and partner sales to drive measurable results. On any given day, you might:
• Collaborate with VAR partners to design and execute strategic marketing plans that align with shared goals.
• Manage campaigns across multiple marketing channels, including messaging and positioning, content creation, demand generation, events, and more.
• Support and activate high-visibility partner events, both in-person and virtual.
• Develop partner-facing collateral, playbooks, and enablement resources to make it easy for partners to sell the organization’s solutions.
• Work closely with the partner sales team to integrate marketing activities into larger account plans, ensuring maximum impact to and through these partners.
Who you are:
This role is for someone who thrives at the intersection of marketing strategy, partner enablement, and hands-on execution. Someone ready to create impact from day one and help define how the organization grows through the channel.
• Experienced in partner marketing, marketing, partnerships, field events, demand generation, or product marketing.
• Proven track record of working directly with various types of partners in a B2B context; ideally with experience in the resale channel.
• Skilled at building strong relationships with both internal teams and external partner stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple projects in parallel.
• Comfortable operating within ambiguity, with a builder mentality and a focus on solutions.
Why this team?
The internet runs the world. Every purchase made, every video call joined, relies on packets flowing through networks. But those networks haven’t changed for decades. They’re brittle, complex, and surprisingly hard to set up in an enterprise space.
This team was started to build better networks. Everything had to be built from the ground up: designing and building enterprise hardware, intuitive software, and streamlined operations to deliver great outcomes for customers. Today, these networks are built and deployed at scale. Ambitious companies and enduring institutions rely on this team to keep their thousands of employees and locations online and productive.
The bet is simple: internet usage will only continue to increase. This team believes it has the definitive networking stack in place to enable business to do so as seamlessly and reliably as any modern utility.
Compensation:
• The estimated base salary for this role is between $130,000 and $175,000.
• Additionally, this role is eligible to participate in the organization’s equity plan.