Growth Marketing Manager

1. About Our Client:

The organization operates in the healthcare technology sector, focused on extending healthy lifespans through disease prevention and health optimization at scale. It serves hundreds of thousands of members and is rapidly expanding into the enterprise market. The company is building a health platform designed for employers that delivers preventative, data-driven healthcare to millions of people. It has received recognition among TIME100’s Most Influential Companies of 2025 and is backed by prominent investors including Andreessen Horowitz.

2. About the Opportunity:

The Growth Marketing Manager role is responsible for driving member activation within the employer (B2B2C) channel using an AI-first approach. This position balances strategy and hands-on execution, designing growth systems and campaigns that increase enrollment, engagement, and utilization. Acting as a central coordinator, the role collaborates across multiple teams to develop scalable activation processes. The position offers high ownership and the potential to evolve into a leadership role as the function grows.

3. Responsibilities:

• Design and execute end-to-end activation strategies for employer clients

• Translate business goals into growth plans covering segmentation, messaging, incentives, and channels

• Lead campaign creation using AI tools for ideation, segmentation, and experimentation

• Build and optimize AI-powered workflows to replace manual processes and improve performance

• Develop scalable activation playbooks and frameworks for launches and campaigns

• Coordinate cross-functional execution with Sales, Client Success, Marketing, PMM, RevOps, and Data teams

• Provide toolkits, messaging, and launch frameworks to internal teams and client stakeholders

• Manage activation funnel performance metrics including signup, conversion, and utilization

• Conduct continuous experimentation across messaging, incentives, channels, and timing

• Collaborate with Data and RevOps to analyze results and identify growth drivers

### 4. Requirements:

• 5 to 8 years of experience in growth, lifecycle marketing, or B2B2C activation, preferably in employer benefits, healthcare, or SaaS

• Proven ability to independently own and execute growth initiatives end-to-end

• Experience using AI tools to support marketing workflows, ideation, and execution

• Strong experimentation skills involving funnels, cohorts, and performance optimization

• Comfortable working in fast-paced, ambiguous environments with high ownership

• Experience collaborating cross-functionally with Sales, Client Success, RevOps, Product Marketing, and Data

• Effective communication and storytelling skills for internal and external audiences

Nice to Have:

• Background in employer benefits, digital health, or B2B2C subscription models

• Knowledge of behavior change, incentives, or engagement strategies

• Experience creating enablement materials for client-facing teams

• Exposure to high-growth or venture-backed companies

5. Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.